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ORT: Storytelling

ingredients

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Transcript of ORT: Storytelling

Which product do you
want
to buy?
What are the ingredients of
GREAT stories
?

Let me tell you a story...
personaje
Resolución
Tensión
You can fit a story arc in under 1 minute...
Story
Arc
user
need
idea/solution
impact
Once upon a time...
Every day...
The moral of the story is...
Ever since that day...
Until finally...
And because of that...
And because of that...
Until one day...
Platform Tilt
Show, don't tell
Now it's your turn to tell a story...
Meaning
Details
Emotions
about
About
Senses
&
Sexy Numbers
Suspense
Surprise
Mystery
transformation
Story Spine
Full transcript