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Strategic Management

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lauryn yuen

on 22 April 2015

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Transcript of Strategic Management

PPT 1 - Strategic Management
[East India Company Limited]
British Army
British Army
MBA Graduates
However the term strategy is A………. (difficult to define)
All U.S stocks
Value today?
scientists
Diverse contributors
descriptive
(7)
What’s a prescription?
Prescription
Prescriptive Schools: Formulation
7 schools
Descriptive Schools: Formation
Design School
Famous Design Tool
The strategists
PLANNING SCHOOL
POSITIONING SCHOOL OF STRATEGY
SunTzu
Positioning
Prescriptive versus Descriptive
Summary so far:
A quick look at the Descriptive Schools
A GLIMPSE OF NATIONAL CULTURAL DIFFERENCES
Cultural School
Satisfied customers
Prospective customer
Many Few Many
Walfare benefits
?
individual
collective
Responsibility for
Decision outcome
Individual
Consensus
By many
Decision making
Consensus
By many
L_______ P___________ ?
Appraisal
Promotion
Slow Rapid Slow
Less
specialised
Than A
Specialised
In chosen
area
Progression
and exposure
to many areas
lifetime short long
Career path
Length of
Employment
Influence of Japanese Management on strategy (1980s)
Political School
Pressure of Employer to improve working conditions
For example, G_______ C_________ Effect
GLASS CEILING EFFECT
Delilah
Morgan (1995)
Strategies used by women to break through the glass ceiling:
BEHIND AN UNSUCCESSFUL MAN IS ALSO A WOMAN
Do Kids have power over their parents?
The Cognitive School
Linda is a bank clerk and active feminist
The Cognitive School
A bat and ball cost £ 1.10
Example 2
You buy a horse for £60 and sell it for £70 and you buy it back for £80 and sell it for £90. What did you make?
Horse problem
Horse problem 2
Entrepreneurial
School
Entrepreneurial School
Spaceship Port
Mervyn Sookun
Series of actions designed to defeat the E……
Military origin
Military and commerce were tied
you have 2 dollars
Coke
Economists
Sociologists
P………….
A……………
M………………..
P………….
Physicists
Political
10 Schools
prescriptive
(3)
Design
Planning
Positioning
Sun Tzu (China c. 200 BC)
Hernan Cortez (Spanish Conquistador 16th Century)
Porter
BCG
Blue Ocean
Game theorists
Many definitions of strategy
Many texts/books
10 Schools according to Mintzberg et al.
NAMES, NAMES, NAMES
Theory J
Theory A
Theory Z
oyalty

erformance

Woman Power
First Lady etc
Florence
Nightingale
Elizabeth I
Psychology of decision-making
Classicists: Man is a “rational” decision maker
Example 1
Linda Problem
Linda was active in the student union at university. Which is more likely now?
Linda is a bank clerk
How much is the ball?
The bat costs £1 more than the ball.
£0
£10
£20
£30
Lost £ 10
You buy a BLACK horse for £60 and sell it for £70 and. You buy it back a WHITE HORSE for £80 and sell it for £90. What did you make?
£0
£10
£20
£30
Lost £ 10
Key driver of strategy is the entrepreneur
Creates and destroys industries
Kondratiev waves
Likely to have tight control over strategic direction
But the man who builds the business is the very man who D………….. it
THE END
Full transcript