Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transcript of Conceptual Metaphors
This is what we really mean!
is an Iceberg
We use metaphors all the time!
They're simple, right?
Yet metaphors can shape the way we think and act. (Metaphor can affect the things we choose!)
In 1980 the linguist George Lakoff posited that everyday language is filled with metaphors we may not always notice.
This is what we say
How metaphors work.
We can talk about metaphors using two key parts:
Source Domain: the conceptual domain from which we draw metaphorical expressions (e.g., life is a
Target domain: the conceptual domain that we try to understand (e.g.,
is a journey)
Conceptual metaphors typically employ a more
abstract concept as target
and a more
concrete or physical concept as their source.
That's right! "He" is an abstract concept!
Yet "sweet" is a common experience!
No, this is not about human flesh tastes...
but is really about a whole set of socially approved behaviors related to our approval of things that are physically pleasing: sweetness!
Consider then, the implications of this Metaphor:
She is a peach
What is this metaphor literally suggesting?
What is it implying about the target?
What social expectations are hidden under the surface?