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Conceptual Metaphors

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by

Daniel Garner

on 8 March 2016

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Transcript of Conceptual Metaphors

The Nature of Metaphor
Tip
This is what we really mean!
Conceptual Metaphor
is an Iceberg
We use metaphors all the time!
They're simple, right?
Yet metaphors can shape the way we think and act. (Metaphor can affect the things we choose!)
In 1980 the linguist George Lakoff posited that everyday language is filled with metaphors we may not always notice.
This is what we say
How metaphors work.
We can talk about metaphors using two key parts:
Source Domain: the conceptual domain from which we draw metaphorical expressions (e.g., life is a
journey
)
&
Target domain: the conceptual domain that we try to understand (e.g.,
life
is a journey)
Conceptual metaphors typically employ a more
abstract concept as target
and a more
concrete or physical concept as their source.
He
is sooo
sweet!

That's right! "He" is an abstract concept!
Yet "sweet" is a common experience!
Sweet
HE
No, this is not about human flesh tastes...
but is really about a whole set of socially approved behaviors related to our approval of things that are physically pleasing: sweetness!
Consider then, the implications of this Metaphor:

She is a peach

What is this metaphor literally suggesting?

What is it implying about the target?

What social expectations are hidden under the surface?
Full transcript