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Transcript of Responsible Organization
Organization The Purpose of
a Business Why does the organization exist?
What force drives organized activity? The purpose of any business is to first: Two Primary
a Business Setting
Creation Customers buy utility
of value, not products
or services Quality of life value
for employees of
an organization Responsible
Innovation Developing strategy
for value creation Responsibility
Defined Principles Above all, not knowingly to do harm. Create value by operating a successful enterprise that satisfies customers and provides gainful employment. Customers and community are better off after buying your goods and services. Individuals and organization take personal and group responsibility for actions. Know the special competencies of management and organization and only undertake those that align with accountability and measurement. Performance
Measurement Marketing Innovation Resources
human, financial, physical, knowledge and time Productivity and
requirements What gets
gets managed. Only measure
that really matter. Responsibility is
a meta-value Responsibility regulates balance among all other values and behavior within the organization. Finance & Budgets Organizing
Departments Communications Management Marketing Marketing Innovation Define the functions
for each department Identify personnel and unique roles.
Build upon Strengths Understanding the intra- and interdepartmental transactions Communications tool Integration
tool Operating budget
Opportunities budget Financial literacy for all is power to achieve. The way strategy is formed has to be reframed. Responsibility Priniciples inform and guide strategy. Systematic
hardwork Idea pipeline to fast track best ideas. Defines social responsibility Test assumptions: Abandon ideas that aren't working. Keep the ones that are. Jobs, tasks and responsibilities Value regenerates Relationships endure Fairness is the new advantage Who needs to be informed? In what form (summary, detail and analysis)? When and how often? Who is responsible to gather, filter and report? Managers must be specialists in managing knowlwedge and knowledge workers. Make knowledge work productive. Make knowledge workers achieving. Who are our customers? What do they value? "The aim of marketing is to make selling superfluous."
Peter Drucker Where are our customers? What are they hiring us to do? "Give me a place to stand on, and I can lift the universe off its hinges."
Archimedes What is our market standing? Where do we concentrate? What our business is. What will our business be? What should our business be? Health of enterprise > responsible for impacts in environment and social > contribution to common good Cost of staying in business today and preparing for the future. How to make resources productive and employees achieving Things we have committed resources to.
We are planning and doing these things. This Prezi was created by Terry Garrett for Sonoma County GoLocal. It's our guide for organizational development. Contact:
707-304-2259 Budgets help us think through the relationship between desired results and available means. Customers are better off
after purchasing your
goods or services. Learning Process:
Test Managerial competence
is conditioned by
and contribution. Create Customers Create Value Create a Customer