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Strategic Management of Formosa Plastic Group

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shujin song

on 27 April 2014

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Transcript of Strategic Management of Formosa Plastic Group

Strategic Management of Formosa Plastic Group
Formosa Plastic Group
Date of establishment: 1954, Taiwan.
Seven key executives group
One of the world's largest petrochemical & plastic companies , a total of more than 30 subsidiaries.
1.0 External Analysis
1.1 Macro-environment analysis
1.2 Micro-environment analysis
1.3 Industry Life Cycle

Plastic industry: Maturity
2.0 Internal Analysis
3.0 Product diversification
4.0 International diversification
5.0 M&A
6.0 Corporate Social Responsibility
2.1 Resource Audit
2.2 VRIN of FPG's Resources
2.4 Stakeholders Analysis
6.1 CSR strategy recommended
Environmental-focused initiative

Water-saving and energy-saving facilities

Organic fertilizer

Advisory committees

Office-based energy conservation and carbon reduction

Society-focused initiative

The elderly's health

Public charitable funds

Health assessment of residents living around the plants

Calm the residents who lived in the polluted area

6.2 Positive motivations for being more responsible and integrating CSR in the business
Transparency with stakeholders

Competitive advantage

Competitive labor markets
6.3 Positive benefits & problems of the CSR strategy

Cost-saving energy
Improved influence in the industry
Enhanced relationship with stakeholders

The company is not equipped to handle social activities
Lower stakeholder returns and employee wages
Dilutes the primary aim of business
1.0 External Analysis
2.0 Internal Analysis
3.0 Product diversification
4.0 International diversification
5.0 M&A
6.0 Corporate Social Responsibility
International Corporate-level Strategies
5.1 Analysis of FPG's M&A
5.2 Potential risks and Restructure
Potential risks
Business industries: Plastics, textiles , petrochemicals , electronics, energy, transportation , public works, biotechnology, health care, education etc.
Jiong Li
Xiaojin Li
Shujin Song
Chenxi Zhang
Haoxuan Yuan
Xiaoshen Cong

Group A2
Thank you!
3.1 Main products
plastics, petrochemicals, fibre and textile, electronics
3.2 Level of diversification
3.3 Business/product portfolio analysis (BCG Matrix)
1.1.1PEST analysis
1.2.1Five Forces Analysis
Bloomberg(2014) Formosa Plastics Corp [online] available from <http://www.bloomberg.com/quote/1301:TT> [15th April 2014]
Da, T. (2014) Strategic Management. Lecture 10: International Diversification & Revision lecture [online]. [Accessed 26 April 2014]. Available at <http://cumoodle.coventry.ac.uk/>.
David, F. (2009) Strategic Management: Concepts and Cases. New Jersey: Prentice Hall.
Formosa Plastics Group(2014) Home [online] available from <http://www.fpg.com.tw/index_eng.asp.> [10th April 2014]
Formosa Plastics Group(2013) Home [online] available from <http://www.fpg.com.tw/html/eng/annu.asp>
Johnson, G., Scholes, K. and Whittington, R. (2005) Exploring corporate Strategy. Harlow: Financial Times Prentice Hall.
Lynch, R. (2006) Corporate Strategy. 4th Edition. Harlow: Financial Times Prentice Hall.
Peng, Mike (2009) Global strategic management. Ohio : South-Western higher education.
Teece, D., Pisano, G., and Shuen, A. (1997) Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18 (7): 509–533.
-The relationship between mainland China and Taiwan.
- Favourable policies
-The important role that Taiwan
-Good business environment
-High quality labour force with better education.
-Good population growth
-Advanced telecommunication infrastructure
2.3 Capabilities Appraisal of FPG
Full transcript