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Trove: staging of a social media pilot

IIM Conference workshop 2011

Sarah Schindeler

on 15 May 2011

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Transcript of Trove: staging of a social media pilot

Social Media Assess resource need Test potential Promotion Communications channel reach new users show relevance QUESTIONS What do you want to get out of your engagement? Who do you want to communicate with? By Free Vector Social Media Icons
[Creative Commons 3.0 licence - Attribution] Style Content 2 tweets per day 3 blog posts per week 3 Facebook posts per week The good Content generation Average of 6 tweets per day
3 blog posts per week
3 Facebook posts per week What resources do you have at hand for content generation? Enough for daily messages? Weekly message? Do you struggle to put out a weekly media release? QUESTIONS Twitter followers The bad No engagement
on Facebook Complex 'help desk'
queries Holiday content Handling public
criticism QUESTIONS How comfortable are you with withdrawing a service? Is your organisation prepared to take a risk management approach to social media? The cost of success Key lessons learned Resource requirements

Social media landmines

Managing expectations Questions? Can the mechanisms that you have for responding to unhappy users / members / customers be applied in a social media environment?
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