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Trove: staging of a social media pilot
Transcript of Trove: staging of a social media pilot
[Creative Commons 3.0 licence - Attribution] Style Content 2 tweets per day 3 blog posts per week 3 Facebook posts per week The good Content generation Average of 6 tweets per day
3 blog posts per week
3 Facebook posts per week What resources do you have at hand for content generation? Enough for daily messages? Weekly message? Do you struggle to put out a weekly media release? QUESTIONS Twitter followers The bad No engagement
on Facebook Complex 'help desk'
queries Holiday content Handling public
criticism QUESTIONS How comfortable are you with withdrawing a service? Is your organisation prepared to take a risk management approach to social media? The cost of success Key lessons learned Resource requirements
Social media landmines
Managing expectations Questions? Can the mechanisms that you have for responding to unhappy users / members / customers be applied in a social media environment?