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WinningWork.com v2

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by

John Barlow

on 18 September 2014

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Transcript of WinningWork.com v2

Winning Work with LinkedIn
So what is LinkedIn ?
Professional
Online Network
Over 300m+
members globally
Enables networking
& collaboration
Two new members
every second
Average budget £14,000
16m+ members in the UK
4/5 UK ‘professionals’
Average age 40
Average wage £52,000
Average headcount 6
UK
Who’s on LinkedIn?
People Communicate in Different Ways
What does it mean when someone connects?
LinkedIn Poll – April/May 2012
Do you accept LinkedIn invitations from people you don’t know?
- 1,236 participants
- 6% don’t connect with people they don’t know
- 18% connect with everyone
- 76% connect selectively with people they don’t know
What criteria do members use in connecting?
LinkedIn members’ behaviour…
LinkedIn members’ behaviour…
- 1/3 have used LinkedIn to search for an expert supplier
Of 100 decision-makers:
- 2/3 have used LinkedIn to research an expert supplier
Enhancing your Network
author: Adam Kliczek / Wikipedia, licence: CC-BY-SA-3.0
Be Where your Audience is
Leading the Conversation
‘Free’ as a Currency
Your LinkedIn Strategy
Sales, marketing or peer-2-peer, recruiting….
Entrenched v reactive
Private v public
Narrow v broad connections…
.
Advanced People Search
Summary
You need to think clearly; what are the 2 or 3
activities that will benefit you most?
You need a sustained effort
LinkedIn is your best business development
opportunity in 2014
Winning Work with
Thank You
http://socialmediasearch.co.uk/linkedin
Further resources
- you need to think clearly - what are the 2 or 3 activities that will benefit you most
- you need a sustained effort
- LinkedIn is your best business development effort in 2014
content as a currency
Full transcript