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Stewardship & Development e-Marketing

Online appeals and communications from the Stewardship and Development department at the UUA.
by

UUA StewDev

on 27 November 2012

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Transcript of Stewardship & Development e-Marketing

Stewardship and Development
Unitarian Universalist Association Electronic Communications Giving and Generosity
eNewsletter Sent monthly
Audience of ~22,000 individuals
Online donors
Subscribers
Leadership
Contains short blurbs with updates and information about programs, newsworthy items, etc. Update Emails Sent as necessary
General updates on programs, important events, announcements
Audience changes based on content Electronic Appeals Sent approximately once/month
To our eNewsletter audience (~22,000) and occasionally to individuals who receive our direct mail.
Usually tied in either to the direct mail appeal or to specific holidays. UUA.org Website Giving pages updated regularly
Links to donation pages on every page of website
Contains information for congregations, individuals, seekers.
Full transcript