Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

KPIs for Big Data

eMetrics Boston 2012
by

Scot Wheeler

on 3 October 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of KPIs for Big Data

Web Analytics CRM POS Social Media Survey 2012 Big Data Web Analytics CRM POS Social Survey KPIs OBJECTIVES Act on That Knowledge Know Your Customers NOW! KPI #2: SPEED Know Your Business ? Your Current Reporting All Your Current Performance KPIs KPI #1: SYNTHESIS KPI #3: SIGNIFICANCE +3 ...everyone sits in the room together and is looking at the data and testing insights around consumers. It's got to be the data scientists sitting with the business folks. It's breaking down all those silos, [to have] a customer-based view, regardless of where the data happens to sit. It's structural -- not getting stuck in organizational silos, pulling some of these functions together. It doesn't have to be an organizational chart change, but it's at least getting these people talking together and sharing across the data. You [also] need a business champion who is going to drive it through.
-Allen L. Weinberg
Director, McKinsey & Co. Every employee has access to all of Amazon's data if they want it, with all the tools needed to search and analyze that data and evaluate results. Everyone is encouraged to look for insights and come up with a better way to do their job.
-Chris Worland, Amazon
(eMetrics Chicago) Quality & frequency of communication with IT. With Market Research. With Customer Service.
Engagement of Big Data champion.
Decentralized utilization of data. Kosmix Social Genome
Target Pregnancy
Orbitz Able to read and understand 200 million pages of text in three seconds... IBM hopes Watson will become every doctor's sidekick... T Mobile Context+CMS+CRM+Channel = Content Customization Milen Mahadevan, SVP Dunnhumby USA What big data can tell you... ...when you're using it well... Web Analytics CRM Mobile Social Testing ROI 1. Synthesis
2. Speed
3. Significance A good part of that endeavor has been spent building the infrastructure to support the number-crunching. But the piece that is perhaps harder, Mr. Talling-Smith said, is getting the plane crews to recognize the importance of reading notes about passengers and then delivering them a certain message. (Ad Age BA story) operating KPIs Key Performance Indicators for Big Data eBay Red Laser Amazon Price Check Identification of "rapid-management" practices.
Data provision & change visualizations in those areas.
Response times in those areas.
Aggregate gains in related performance metrics. # of segments addressed (and performance by segment).
Content targeting algorithm breadth & depth.
Cross-system learning.
User satisfaction & quality of relationships. Segmentation is often a "descriptive data dump" used in strategy, then never referred to again going forward. Questions? @scotwheeler @scotwheeler
#bigdatakpi
Full transcript