Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Strategicase

Undervisning HD
by

Peter Andersen

on 19 October 2009

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Strategicase

Strategicase
- Tesco What are the dangers of following a hybrid strategy? Definition af Hybrid strategi:
Når en virksomhed både følger en "low cost" samt
en differentierings strategi.


"Dangers".
- Branding af virksomheden bliver uklar for forbrugeren
- Forskellige strategier indenfor den samme virksomhed
- "Sidde fast i midten"
- Segmentforvirring UK supermarkeder følger generelt alle en
Hybrid strategi - sandt eller falsk? Sandt?
Imellem de to ekstremer "whole foods" & "Aldi", der er beskrevet i casen, findes en generel tendens til at supermarkederne i UK følger en Hybrid strategi.
Følger Tesco UK en
hybrid strategi?
Strategisk position Industrien: Detailhandel på det amerikanske marked
Tid: udgangspunkt er 2007 og frem Key issues
Undgå at blive ”Stuck in the middle”
Vær i lokalområdet
Fokus på grøn strategi, både CO2 og økologi
Overfør market intelligence/knowledge fra tidligere market
The objectives of Tescos strategy are:

•To be a successful international retailer
•To grow the core UK business
•To be as strong in non-food as in food.
•To develop retailing services - such as Tesco Personal Finance, Telecoms and Tesco.com
•To put community at the heart of what we do. Børsen 16/10 - 2010
...I Storbritannien rapporterer supermarkedskæderne Tesco og Sainsbury om vigende omsætning, i begge tilfælde skyder de skylden på afmatning af fødevarepriser….
Full transcript