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Social Media and the Effect on Cinema

A Prezi Premiere by: Yvette Agadzi, Samantha Buck & Candice Joseph

yvette Agadzi

on 31 July 2013

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Transcript of Social Media and the Effect on Cinema

More and more film studios
are spending less money
on advertising, for example
according to Reuters,
film studio Lionsgate spent between 15 to 20 million
less on TV advertising with
"The Hunger Games" because
of it's success with
Social Media
(PBS, 2012)

Both user and critic reviews of movies effect the future of the industry and popularity of different films. Certain genres are rated higher among the average user than by movie critics and vice versa.
Social media and the effect on cinema
• IMDB (International Movie Database), a website created to show all aspects of movies such as actors, and storylines, which includes critics ratings and user reviews of films.
Rotten Tomatoes and the new online film criticism
Popular critique and blog spots
Rotten Tomatoes: a website by flixter in which critics and fans can rate movies and read reviews for others to view for example: The Help http://www.rottentomatoes.com/m/the_help/
The effects of social media on cinema through critiquing and blogging
~ The Motion Picture Association of America survey in 2010 stated that over 35 million people every month go to the movies, (Silverstein, 2011), but deciding on which movie to see can be a challenge when anything to do with seeing a film has become increasingly expensive.

a popular video website in which users can post videos of anything they wish, some of which post movie reviews, and again always space for comments on what the viewers have seen.
Past and present
• In 2008, it is shown that generally movies with higher ratings or more positive feedback do better than movies which receive negative feedback, however it depends on how the scale of “doing better” is related to the movie, (Laudegaard, 2008).
• Taflinger stated “Movies require that their audiences make an affirmative decision to receive their messages,” (2006). This puts in perspective the idea that movies must be positive and negative reviews can affect the audience’s attendance to that film.
The effect of social media on cinema through promotions and advertisements
We live in a generation of constant real time social interaction...
This warrants that the future of cinema, based on a critique and blogging perspective, is indefinitely unknown.
• In 2003 in a survey of the United States, the critical ratings and criticisms of social media sites showed zero correlation with box office sales for big name movies, (King, 2007)
Immediate reactions and participation is what is focused on in social media advertising and promotion
Hunger Games Official
trailer over 6 million views
Twitter, along with
word of mouth, having a film
"trending" is the ultimate
promotion, simply having users
spread their reviews can decide
if someone will watch or not

~ Founded in 1997 in Los Gatos, California.

~ Now has 36.3 million subscribers and provides service to North and South America, the Caribbean, UK, Ireland, Norway, Sweden, Denmark and Finland.
In today's society
we are constantly connected
through social media. As suggested by this poll, most people are inclined to research a movie on the internet before going to see it.
Social media has a
huge effect on the way cinema is
promoted and advertised in our
world today. Even indie films get
more recognition simply by using
social media sites effectively.
With the various social media platforms and the influence they have on movie promotion, there is more focus placed on doing well in social media settings than any other form of advertisement.
The goal at Netflix is to revolutionize tv by making television ratings obsolete (Kafka, 2012).
32.6 % of participants in a study said they would be most likely to go to the theaters if one of their friends "liked" a movie page or retweeted a promotional message on Twitter. This shows that social media can directly influence ticket sales (Wilcox, 2012).
The Hangover
TV ratings
Showing movie trailers: Whether it be on a facebook fan page, or a link through a twitter account, YouTube has exclusive extra long movie trailers. Where before we could only see trailers in theatres we are now watching them online.
Movie studios are focusing on promoting their films using social media apps such as...
#1 Having a fan page on Facebook

Movie Facebook pages have been necessary in marketing movies and for having a page for people to share comments,likes or dislikes. These comments show up on friends' timelines who can then also check out the page. Once there, they have access to promotional giveaways, cast interviews,photos, and chats for fans.

Is the future of the theatre soon to be a thing of the past?
In a poll conducted among youth ages 21 to 24, 56% said they would prefer to see new movies at home, and only 9% said they
would rather travel to a theater (Horn, 2006).
portability & convenience
Where'd they all go???
"Just because there might be more empty seats in theaters doesn't necessarily mean people are seeing fewer films. They're just finding less expensive ways to go about it" (De la Cruz, 2012).

Are we going from this...
to this?
The effect of social media on the future of cinematic experience
liftoff international film festival, 2013
VB Media. (March 7, 2011
Nitrogram, 2013
Youtube, 2013
Theguardian, 2011
Full transcript