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PortageOnline Prezi 2

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Manitoba/Ontario Prezi

on 14 March 2017

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Transcript of PortageOnline Prezi 2

Our History

"'Built by Radio"'
30-second commercials daily
Jock Talk
News/Weather/Sports
Launched in 2003
# of users: 0
# of page views: 0
Today - 2017
# of users: 78,000 independent IP addresses
# of page views: Over 2.8 million pages of PortageOnline consumed monthly.
Over 96% of users return
daily!
We are the #1 source of local news for Portage la Prairie and Area.
Market Realities
28.8 million Canadian adults access the internet with a computer.

Users consume 39 hours a month browsing on desktops and laptops.
75 hours a month

Over 3/4 Canadian mobile phone users own a smart phone.
Add in Mobile Browsing...
come back EVERY DAY!
96%
offers you an incredible advertising opportunity!
78,000+
Users (unique IP addresses) in the Central Plains Area (and beyond) visit PortageOnline every month!
Here's why:

Local Ag News
Advantages of Online Marketing
with PortageOnline
Accessibility
Golden West Community websites are there with news, sports,
and weather
On Demand!
Accessibility
Engagement
Quality creative can engage and inform prospective clients with a call to action directing them where you want them to go.
Engagement
Frequency
Your advertisements are visible 24 hrs/day; 7 days/week; 365 days/year.
Frequency
Consistency
Reinforce the message you are sending through media
with a visual presence.

Radio and Online combine to outperform other media by
Consistency
150%
The Opportunity
The Need
Cost-effective marketing in Portage la Prairie (and beyond).
Remind people about your products and services every single day, 7 days/week, 365 days/year.
Generate awareness of promotions throughout the year.
Increase sales!
Creates A&W brand awareness 24/7.
More affordable than print advertising.
Link advertising directly to your website (for menu and latest coupons).
Consistent visual exposure of A&W products and promotions.
Environmentally friendly.
Local News
Business Directory
Events Calendar
Classifieds
Local Sports
Local Weather
HOW CONSUMERS USE ELECTRONIC MEDIA
Your Daily Source for...
Home Page Sample
Full transcript