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Dr. Steve Lawson

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Manitoba/Ontario Prezi

on 28 September 2016

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Transcript of Dr. Steve Lawson

Welcome!
Objective:
Connect TMJ & Dental Sleep Therapy Centre with the people of Portage la Prairie & surrounding area by leveraging Radio & Online.
Portage Online Monthly Stats:

Average over 1.5 MILLION page views
47% of Traffic is to the Home Page
Over 70,000 UNIQUE IP Addresses
Over 90% return DAILY

Radio & Online are:
In the car, at home and at work
Streaming online and on your mobile phone
They're in stores, restaurants and at the dentists office

Radio & Online are always accessible
Wherever You Are...
Radio & Online are There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline.com have a personal and local connection with our audience
Why Radio and Online?
A Sound Partnership
Homepage Leaderboard #2
Max 4 Rotations - (2 Available)

CD09/Portage & RM: 23,489
Total: 48,289
Market Research
CD08: 14,127
CD10: 10,673
Population of the Central Plains Market Area
Radio Marketing Plan
8:30 AM News Sponsorship
Includes intro and 30-second liner
Runs Monday through Saturday.
4-week campaign consisting of the following:
80– 30-second Announcements
20 – 30-second Announcements per week
4-week campaign consisting of the following:
80– 30-second Announcements
(20 – 30-second Announcements per week)
7:30 AM News Sponsorship
Includes Intro and 7-second liner
Runs Monday through Friday.
Is there 24/7 - News, Weather and sports when YOU want it

Reinforces Radio message with compelling creative & allows for further exploration at the click of a mouse.

Listeners are driven to POL by multiple 30-second commercials on all three Stations as well as by announcers at the end of stories etc. "For more information/pictures - visit Portage-Online-dot-com"
Online...
SAMPLE SCRIPT
Many people say it’s been life changing and miraculous. Hi I’m Dr. Steve Lawson with TMJ and Dental Sleep Therapy Centre. I am very pleased to announce that we now have an office at the new Portage Clinic. At the TMJ & Sleep Therapy Centre, we understand how TMJ, or temporomandibular joint pain, chronic headache pain and sleep apnea and even snoring can affect the daily lives of our patients. Visit our website then give us call and make an appointment. That’s TMJ and Dental Sleep Therapy Centre, now open at the Portage la Prairie Clinic.
Full transcript