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Social Media As Personal Branding Strategy

Telling Your Story Online...With A Purpose
by

Derek DeVries

on 7 January 2015

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Transcript of Social Media As Personal Branding Strategy

HUB
Facebook
Tumblr
Google+
YouTube
Linkedin
Twitter
(1) Determine Your Strategy
(2) Get Good Head Shots
(3) find your name / brand yourself
(6) Tie everything together
[thru miracle of RSS ]
(7) Tell Your Story
namechk.com
(4a) Create a landing page
http://lifehac.kr/5bestlanding
flavors.me
about.me
uhub.com
card.ly
chi.mp
Five Services:
Flavors.me
About.me
(5) Create Your Social Media Profiles
Manage w/ Tweetdeck
(or Digsby or Hootsuite or...)
Y U NO WRITE A BLOG?
tumblr.com
wordpress.com
typepad.com
blogger.com
Y U NO

Post photos?
flickr.com
picasa.com (Google)
photobucket.com
facebook
smugmug.com
http://lifehac.kr/rdu4qb
5 Recommended
Y U NO

comment on news?
digg.com
reddit.com
slashdot.com
fark.com
Personal
Portfolios

instagram.com
Part 2:
Blog
Twitter
Pics
Fbook
Landing Page
Content Strategy
Searches / Algorithmic Recommendations
Blog
Twitter
Pics
Fbook
Landing Page
Blog
Twitter
Pics
Fbook
Landing Page
Bigger = Better
Social
Part 1:
Media
http://bit.ly/8onlineportfoliosites
AND / OR
(4b) Create an Online Portfolio Site
CarbonMade.com
Behance.net
What Does it All Mean?
[Longevity]
[Privacy? *lol*]
[Radical Transparency]
[Think "Cold Case"]
YES
YES
NO
NO
WHAT Story do you Want to Tell?
HOW can you Tell it?
WHO are you telling it to?
Socioclean.com
[Currently revamping - sign up]
Portfoliobox.net
Linkedin.com
Shownd.com
Coroflot.com
ProfessionalOnTheWeb.com
Deviantart.com
DesignRelated.com
PortfoliosFriend.com

http://bit.ly/8onlineportfoliosites
Other Portfolio Services
A Word About General Professional Conduct
Don't Overstate Accomplishments
Give Credit Where Credit is Due
Avoid Speaking Badly About Other People
Use Tangible Outcomes Whenever Possible (IE Numbers)
Y'ALL BITCHES
NEED PORTFOLIOS
BrandYourself.com
consistently
(8) Stay Updated
.http://youtu.be/iPn6-IATwK0.
Full transcript