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Barilla - Supply chain

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by

Paul Davey

on 8 October 2013

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Transcript of Barilla - Supply chain

Barilla - Supply chain
Background
Founded in 1875

Worlds largest pasta producer

35% of pasta sold in Italy

22% of pasta sold in Europe
Analyzing Barilla
JITD and Obstacles
Internal resistance (Sales)

External resistance (Buyers at distributors)

Technology issues

No access to data
Solution
Improve buyer autonomy

Introduce tailored technology

Ensure sales team buy-in
2 way delivery

Generous exchange policy

Barilla 4 V's - your opinion
New 4 V's
Bullwhip Effect
Bullwhip


Barilla - under the 4V's
Class opinion
Our Groups opinion
Some insights
Evidence of high variation
Full transcript