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Barilla - Supply chain
Transcript of Barilla - Supply chain
Founded in 1875
Worlds largest pasta producer
35% of pasta sold in Italy
22% of pasta sold in Europe
JITD and Obstacles
Internal resistance (Sales)
External resistance (Buyers at distributors)
No access to data
Improve buyer autonomy
Introduce tailored technology
Ensure sales team buy-in
2 way delivery
Generous exchange policy
Barilla 4 V's - your opinion
New 4 V's
Barilla - under the 4V's
Our Groups opinion
Evidence of high variation