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E145 - Creativity and Innovation

basic rules
by

Leticia Britos Cavagnaro

on 5 October 2017

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Transcript of E145 - Creativity and Innovation

Brainstorming
Brainstorming Mindset
2. build on the ideas of others
demo
1. defer judgement
Yes, BUT...
Leticia Britos Cavagnaro

leticia@dschool.stanford.edu
Yes, AND...
demo 2
Brainstorming Tactics

Everyone standing up
Vertical surface
Everyone writes their ideas
Headline (one idea per post-it)

pain
-storming
What bugs you?
A
shoe factory
sends two marketing scouts to a region of Africa to study the prospects for expanding business.
One sends back an note saying:
SITUATION HOPELESS. NO ONE WEARS SHOES.
The other writes back triumphantly:
GLORIOUS BUSINESS OPPORTUNITY. THEY HAVE NO SHOES.
WHAT IF...?
YES, AND...
Cluster
Select 3 opportunities
WHAT IF...?
YES, AND...
solution
-storming
YOUR turn!
constraints!
YOUR turn!
Shelley, Stanford's autonomous race car
solution
-storm
with constraints
Thanks!
@LeticiaBritosC
Leticia Britos Cavagnaro

Stanford d.school
Creativity and Innovation
E145
Oct 5th, 2017
"There is no reason why anyone would want a computer at home"
- Ken Olsen
founder Digital Equipment Corporation
1977
1972
circa 2012
Full transcript