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Transcript of fashion branding
human touch and interaction
globalisation Our choice of a multi-channel brand Italian brand
Best known for luxury, pret-a-porter clothing
Aimed at the young adult market
Founded by Renzo Rosso in 1978 Approximate 5000 retail outlets, 300 stores
Lines: Diesel, Diesel Black Gold, Diesel Kid, 55DSL Diesel's Brand Channels online store Figures offline Brand Distribution Channels Online Direct Indirect Flagship stores
monobrand selling points
Factory outlet center
Temporary store Multibrand sales point
Franchising network Flagship E-store
E-commerce integrated website
Online monobrand outlet Multibrand online store
Online department store
Pure e-discounters Flagship stores HongKong
USA Stores Locator