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fashion branding

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by

yushan liu

on 13 November 2012

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Transcript of fashion branding

Fashion Brands Using New Channels for Value Creations and Enhancing Differentiation What are brand channels? What are the trends? Channels are customer touch points that play an important role in the customer experience. seamless retail experience
human touch and interaction
globalisation Our choice of a multi-channel brand Italian brand
Best known for luxury, pret-a-porter clothing
Aimed at the young adult market
Founded by Renzo Rosso in 1978 Approximate 5000 retail outlets, 300 stores
Lines: Diesel, Diesel Black Gold, Diesel Kid, 55DSL Diesel's Brand Channels online store Figures offline Brand Distribution Channels Online Direct Indirect Flagship stores
monobrand selling points
Shop-in-shop
Factory outlet center
Temporary store Multibrand sales point
Department stores
Corner
Duty-free shop
Franchising network Flagship E-store
monobrand E-boutique
E-commerce integrated website
Online monobrand outlet Multibrand online store
Online department store
Pure e-discounters Flagship stores HongKong
Italy
UK
USA Stores Locator
Full transcript