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Comprehensive Tour of the Social Ally Dashboard
Transcript of Comprehensive Tour of the Social Ally Dashboard
"Me" Twitter Page
The Menu Bar
My Twitter Home Page
Other People's Pages
Other People's Twitter "Followers"
Why does your business need #socialmedia?
Is #socialmedia just a fad?
The easiest most efficient way to manage all of your #socialnetworks, email & SMS
How to generate unlimited #leads for your business
Targeted automated responses to your leads
How to #engage with your #customers on all social networks with one click
Monitor your brand name interactions (good or bad) on the web
Grow your social presence and brand awareness
Measure your #ROI with custom analytical reporting
What's in Store?
Why Does Your Business Need Social Media?
• Everyone is on a level playing field
• Brand recognition
• search results
for your business
with a much smaller budget
Is Social Media Just a Fad?
All-in-One Digital Marketing Tool
All in one marketing platform that combines Email, SMS, and Social Media Management
In less than 3 years, #socialmedia became the most popular activity on the web, surpassing pornography for the first time in Internet history!
The Proof is in the Numbers!
As human beings, we have the psychological need to be individuals yet feel connected to and accepted by a much larger social set; we have a yearning to understand what other people are doing!
User Friendly interface
Every action is separated into category tabs within the platform
One unified inbox connects all of your social network interactions
Click-and-go tiles to send out one message to all your social networks
Twitter Lead Generator
Geo-target your potential customer by exact keywords, phrases or hashtags
No time to manually engage with potential customers?
Set up a variation of 15-20 auto responses that will do ALL the work for you!
Monitor & respond to anyone interacting with you from multiple Twitter accounts
Auto welcome your Twitter followers with a variety of 15-20 messages
Read and respond to updates for particular Twitter lists
Auto follow people on Twitter who mention your keyword, phrase or hashtag
Auto unfollow people on Twitter based on customized criteria
Facebook – Creating a Trustworthy Brand
Almost all who shop online will verify whether a specific company
is legit or a scam – via Facebook!
The more groups you join, THE BETTER
Send your social message out to all your groups with one click
Group promotions creates invaluable brand recognition, awareness and clicks
Automatically remove comments/posts from your Fanpage that contain specific keywords/phrases
Creating Google Search Rankings
Create Organic Interactions
When you post to multiple groups, you create organic comments, likes & clicks to your website
• Pre-schedule a series of automated LinkedIn messages for birthdays or other events
Build Your Brand in Images
Pre-schedule images, URL’s and videos to all of your boards
View likes & comments that others have left on your Instagram photos
Geo-target by city, zip or country
Inclusion and exclusion filter helps you narrow down search parameters
Monitor Google alerts feeds
RSS Distribution – Create New Audiences
Automatically distribute your blogs postings (or those of another website) to any of your added social networks
Set the frequency and post type
Create a prefix or suffix with each post
Inclusion and exclusion filters
Google analytics tracking code
Email Auto Responders
Easily mass email existing database or collect new data via custom capture widget
Choose a template or compose the text in the message box
Mass SMS Campaign
• Upload existing database or use custom capture widget to gather new data
• Choose group tiles in which you wish to mass text message
• Compose your message (160 characters) and send
• Purchase discounted bulk SMS credits
SMS Auto Responder
Choose which SMS list (group) you will be auto responding
Select when you want your responder to be sent out (before or after sign-up/birthday)
Use merge tags to personalize the text
Notified via email when sent out (optional)
Opt-In SMS Marketing
• Pick a custom phone number provided by Social Ally or order a custom shortcode
• Choose an opt-in keyword
• Select or create a new group that all data will filter in to
• Generate your text message that will automatically send out when someone opts-in with your chosen keyword
• Email notifications when new opt-in is received
‘Links’ Analytical Data
• View analytics on your top trending links posted via social media
• View data on your traffic/click sources
• View data on your top trending links posted (clicks, referring sites & country of residence
• Full analytical reporting on
everything posted on your Facebook
• Measure your likes, comments,
shares, audience, etc.
• View your page fans
• View your page engagement
• Measure new likes vs unlikes
• Understand your ideal posting time
with optimal engagement probability
Understand Your Facebook Audience
Brand/Keyword Monitoring Analytics
Build Custom Reports
Coming soon for Facebook
Keywords or Phrases
Pre-Schedule Your Pins
A Picture is Worth 1000 Words!
Generate a custom data capture widget for your website
Generation of HTML code that will be pasted into the backend of your website
All data will filter into your Social Ally Platform – set up email or SMS auto responders
Capture widget will conform to the look of your website
Upload existing database or use custom capture widget to gather new data
Choose which email list (group) you will be auto responding
Select when you want your responder to be sent out (before or after sign-up)
Title, description, merge tags, hyperlinks, images, etc. can be used
Purchase discounted bulk email credits
Add all of your Facebook pages/fanpages; easily update or pre-schedule with one click
Attach a link preview
All interactions filter in to your inbox
Create streams for all the groups you have joined
Like, comment and share – CREATE YOUR OWN INTERACTIONS!
Upload photos to new or existing albums for Facebook pages & Fanpages
Track the clicks and analytics behind each photo
Add multiple Google+ pages; easily update & pre-schedule posts
Google Search favors sites that have received more social credibility
Google+ provides MAJOR SEO benefits
All interactions filter in to your inbox where you can like, comment & share
LinkedIn is where the decision makes are; use this to your advantage!
Update your personal LinkedIn Status, company page status, & various group interactions
Connect to other thriving communities and build brand awareness
Each group on Linkedin has separate categories to post into: Discussions, Promotions & Jobs
Each category is reflected as separate services within the Social Ally Platform
Join & add multiple LinkedIn groups
Mass distribute your message
Build Your Brand
Monitor niche LinkedIn groups for a particular keyword or phrase
Chose to have interactions filer in to your inbox or email you
Create streams for all the groups you have joined
Like, comment and share – GENERATE ORGANIC TRAFFIC
Add all your Pinterest boards into the platform
Boost your SEO and organic traffic and pin consistently
Add all of your Instagram home streams
Like, comment & share other users photos
Add multiple YouTube channels
Upload & pre-schedule YouTube videos
Title, description & tagging capabilities
Full analytical reporting
View analytics on every piece of content you share
The 'Reports' dashboard provides an overview of ALL your social network analytics
Measure your audience, clicks, optimal posting times, referring links, countries, etc.
View data by time period: 7, 15, 30, 60, or 90 days
Brand & Keyword Monitoring
72% of all internet users are now active on social media
47% of Americans say Facebook is their #1 influencer of purchases
60% of 50-60 year olds are active on social media
Twitter was the fastest growing network with a 44% growth from 2012-2013
Over 4 billion videos are viewed everyday on YouTube
YouTube is the 2nd largest search engine in the world
80% Pinterest users are women – it is the 4th largest traffic source in the world
Instagram has 150 million monthly active users
Instagram has 8,500 likes and 1,000 comments per second
The Ford Explorer launch on Facebook generated more traffic than a Superbowl ad
Generation Y and Z consider email passé; their communications are done via social media
Monitor your brand name (good or bad) over the web
Also monitor: individual keywords, twitter handles, URL’s, exact phrases or hashtags
Any content that is mentioned is assigned a sentiment analysis score