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Exploring Thailand - PEST Analysis

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by

Shawn Tay

on 26 August 2016

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Transcript of Exploring Thailand - PEST Analysis

PEST Analysis
P
olitical
POG
Thailand aims to be eco-car production powerhouse

US$700 million renewable energy investment in 2011
E
conomic
Regional hub for automotive production

Manufacturing sector contributed
to 1/3 of GDP in 2012
S
ocial
More individuals buying motor vehicles
- 1.2million cars were bought

Eco-cars not popular
T
echnology
Manufacturing increasingly focused on green technology

R&D in automotive technology
for eco-car production
Exploring Thailand
Tax incentives for production of
eco-friendly cars
Eco-cars (17%) vs. Conventional cars (30%)

Tax rebates on buying cars
Major players in eco-car production
Honda & Nissan
E
nvironment
17.1% growth in CO2 emissions from 2006–2011

Tropical climate
P
E
S
T

S
u
m
m
a
r
y
P
olitical
S
ocial
E
nvironment
Tax Incentives
E
conomic
Thriving Automotive Industry
Increasing interest in going green but eco-cars are unpopular
T
echnology
Increased focus on green technology
Abundance of Sunlight
S
o
l
a
r C
a
r S
p
o
i
l
e
r

Can be installed on existing cars
Annual disposable income expanded by 14.2% from 2006-2011
Increasing interest in
environmental sustainability
Powers only car air-conditioning
Increases fuel efficiency
Desiree Lim (1114098) & Shawn Tay (1100774)
DBA/FT/3A/03
Source: Department of Land Transport, Thailand
Full transcript