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Contemporary Rhetoric

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Mikee Ramos

on 4 November 2016

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Transcript of Contemporary Rhetoric

History

Studied rhetoric in terms of the public, persuasive, and contextual.

Ancient Rhetoricians (Greece / Rome)
Enlightenment Period (17th & 18th century)

Rhetoric was studied apart from categories of truth and knowledge (science and philosophy)
Was considered to have no actual role in the discovery of new knowledge


Early 20th century
Public speaking was a necessary part of being an effective citizen
Late 20th century, giving rise to television and social movements, public speaking became dissatisfying. (1960s)
Grassroots social movement caused the citizens to question the effectiveness of public speaking compared to television.

Next 20 years after 1960s
Four significant articles would try to refocus contemporary rhetoric.
Haiman’s “The Rhetoric of the Streets” (Rhetoric & public morality)
Scott’s “On Viewing Rhetoric as Epistemic” (Rhetoric & discovery of truth)
Bitzer’s “The Rhetorical Situation” (Rhetoric & its context)
Ehninger’s “On Systems of Rhetoric” (Rhetoric & social change)

Modernism
Postmodernism
Universe is simple and ordered.
Universe possesses absolute formulas to hold across ideas and contexts.
Disagreements in fields of knowledge is metaphorically considered to be diseases that need to be cured.

Universe and its knowledge are subjective.
Disagreements is a natural result of this subjectivity but is manageable.

Contemporary Rhetoric
is a study of rhetoric that conforms to the dynamics and norms of a particular period of time.
helps to more closely track how mass media is influencing the average citizen, which can have many practical applications in modern societies.
Kenneth Burke
Rhetoricians
Pierre Bourdieu
American Literary Theorist
born on May 5 in Pittsburgh, Pennsylvania
Peabody High School > Ohio University > Columbia University > dropped out
was raised as a roman catholic but later became an avowed agnostic
He married Lily Mary Batterham, the married Elizabeth Batterham
served as the editor of the modernist literary magazine The Dial in 1923
He received the Dial Award in 1928 for distinguished service to American literature
He was the music critic of The Nation from 1934–1936, and was awarded a Guggenheim Fellowship in 1935
His work on criticism was a driving force for placing him back into the university spotlight > Bennington College
despite his stint lecturing at Universities, Burke was an autodidact and a self-taught scholar
He died of heart failure at his home in Andover, New Jersey.
Biography
a sociologist, anthropologist, philosopher, and renowned public intellectual
known as one of France’s greatest scholars and one of the most influential social theorists in the world.
was born in Denguin (Pyrénées-Atlantiques), in southern France on 1 August 1930 and died in Paris on January 23, 2002.
married Marie-Claire Brizard in 1962
was educated at the lycée in Pau before moving to the Lycée Louis-le-Grand in Paris > gained entrance to the École Normale Supérieure where he studied philosophy alongside Louis Althusser
He was a prolific academic writer. He published more than 25 books and over 300 articles and essays over his career.
He was also a leading public intellectual in France
After getting his agrégation , Bourdieu worked as a lycée teacher at Moulins for a year before his being conscription into the French Army in 1955.
Bourdieu conducted ethnographic research while the Algerian War continued.
After receiving his doctorate, Bourdieu took a teaching position in Algiers, Algeria in 1958.
Bourdieu returned to Paris in 1960 and commenced teaching at the University of Lille, where he worked until 1964.
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