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KBM DIGITAL

DIGITAL
by

KingBee Media

on 12 December 2012

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Transcript of KBM DIGITAL

Clients have the flexibility to choose a single service or a fully- packaged campaign.

Our unique advantage is to leverage the alliance of conventional and digital platforms to maximize the outcome for clients’ campaigns. Search Engine Marketing Viral Marketing Online and print PR Display Audit Conference/ Event Activation VISION-MISSION
Engaging and interactive concepts for target customers
Independent measurement and cost effectiveness
Strong content production and management back-up by a large community To remind customers of Vina Kyoei Steel
in the South of Vietnam as a top quality
and friendly brand Challenges http://www.vinakyoeisteel.com VINA KYOEI STEEL
“DONG DU BRIGHT TORCHES" VINA KYOEI STEEL
“DONG DU BRIGHT TORCHES" To hold an CSR campaign with an online writing contest for teachers
to recommend outstanding students for scholarships and a trip to Japan,
complimented by other education supporting activities Solutions: Campaign Timeline VINA KYOEI STEEL
“DONG DU BRIGHT TORCHES" http://duocsangdongdu.motibee.com/hoi-thi/ 16-weeks Writing contest Press Conference VINA KYOEI STEEL
“DONG DU BRIGHT TORCHES" VINA KYOEI STEEL
“DONG DU BRIGHT TORCHES" Donated 04 new libraries to 04 active schools and 140 scholarships worth of VND 190 mio. Visited 17 schools in Dong Thap, Can Tho, Soc Trang, An Giang and Vung Tau cities
Gave gifts to 81 students and 08 weekly article prizes Sampling Closing Ceremony (October 24, 2010) VINA KYOEI STEEL
“DONG DU BRIGHT TORCHES" Transported, arranged boarding and lodging for 350 students and teacher from 18 provinces to HCMC
VND 2,100 mio. prizes and scholarships given (18% raised from community)
35 prizes for the writing contest winners
160 scholarships given to selected students
160 “Whole-hearted Teachers” prizes
Organized “Dong Du Journeys” to Japan for 09 students and 01 teacher FIRST MEDIA DESIGN SCHOOL (SINGAPORE)
“SUCCESSFUL WITH DESIGN CAREER IN 21ST CENTURY” http://www.firstmedia.edu.sg/ To build brand awareness of FMDS among students
and young professionals in the creative industry in Vietnam. FIRST MEDIA DESIGN SCHOOL (SINGAPORE)
“SUCCESSFUL WITH DESIGN CAREER IN 21ST CENTURY” An online social media marketing campaign about
“Design Career” ended with an offline event. Campaign Timeline Solutions FIRST MEDIA DESIGN SCHOOL (SINGAPORE)
“SUCCESSFUL WITH DESIGN CAREER IN 21ST CENTURY” Seeding on 14 forums for 10 days
11,000 views 7500 opened/50,000 emails to target users (15%)
310 registered Results Online marketing campaign FIRST MEDIA DESIGN SCHOOL (SINGAPORE)
“SUCCESSFUL WITH DESIGN CAREER IN 21ST CENTURY” Offline event Welcoming guests Presentation FIRST MEDIA DESIGN SCHOOL (SINGAPORE)
“SUCCESSFUL WITH DESIGN CAREER IN 21ST CENTURY” Participants: 208 pax (90% of target group)
6 print PR articles + commercials ads
3 online PR articles Results of event & PR Press Coverage KingBee Media JSC

Add: 19M Nguyen Huu Canh, Wrd.19, Binh Thanh Dist, HCMC

Phone: 08-5445 6630 - 5445 6632

Fax: 08-5445 6780

Email: info@kingbeemedia.vn

Web: www.activation.pro - www.kingbeedigital.pro To communicate for brand awareness and Methi Seed - a therapeutic solution for diabetic people Challenges To run an editorial and advertorial campaign on print and online media with doctors’ advice combining with online marketing: email, search engine optimization and marketing Solution Campaign Timeline Online articles Prints articles 16 online PR articles11 printed advertorials with 2,055,000 circulation copies Press Coverage Keywords on top 10 Google searchSite traffic increased 1770% during
and 356% after campaign Impression: 32,683 - Click: 3,654
Conversion improvement: 200% SEO results SEM results: Viral marketing: 7,290 views
Email marketing: 6,670 views To organize a press conference and a big event inviting most
important guests in the industry and top-notch journalists to
announce a new contract of supplying main equipment of one
million ton of steel billet for Nghi Son Iron & Steel Project Solution Pre-marketing for Nghi Son Iron and Steel Corp. during the construction period Challenge NGHI SON IRON AND STEEL CORP.
“CONTRACT SIGNING CEREMONY” NGHI SON IRON AND STEEL CORP.
“CONTRACT SIGNING CEREMONY” Welcoming guests The Ceremony (June 18, 2011) PERNOD RICARD VIETNAM
“BARTENDER CAREER START-UP” To connect the brand of Pernod Ricard Vietnam with training and education as one of the corporate social responsibilities Challenges http://www.pernodricard.com PERNOD RICARD VIETNAM
“BARTENDER CAREER START-UP” To recruit and screen students (16-20 years) from poor families or open houses in HCMC via microsite, online PR for 100 bartender training annually (2011-2012) under sponsorship of Pernod Ricard Viet Nam and to update the program status via online, print and on air media http://www.khoinghiepbartender.com/ Prints reports Online reports Television reports Press coverage PERNOD RICARD VIETNAM
“BARTENDER CAREER START-UP” http://www.khoinghiepbartender.com/ PERNOD RICARD VIETNAM
“BARTENDER CAREER START-UP” Prints reports Television reports Online articles http://www.khoinghiepbartender.com/ Opening Ceremony (Sept 2011 & Sept 2012) Bartender class HCMC YBA Business Networking Event (January, 2012) Made cocktails (160 glasses) and served businessmen at YBA business networking Graduation Ceremony (February, 2012) NGHI SON IRON AND STEEL CORP.
“CONTRACT SIGNING CEREMONY” ABOUT KINGBEE MEDIA OUR KEY CLIENTS THANK YOU KIM MINH DAT INVESTMENT JSC.
METHI SEED KIM MINH DAT INVESTMENT JSC.
METHI SEED KIM MINH DAT INVESTMENT JSC.
METHI SEED KIM MINH DAT INVESTMENT JSC.
METHI SEED KIM MINH DAT INVESTMENT JSC.
METHI SEED OUR DIGITAL MARKETING
ADVANTAGES Viral marketing Social media marketing Search engine marketing Online and print PR Challenges Social Media Marketing Vision: The first choice to replace the currently hired supplier of multi-media communication and marketing in Viet Nam Mission: Leveraging the synergy of digital and traditional platforms to optimize the outcome of each marketing-communication campaign 776 posted works/525 schools of 19 provinces
8,012 members
5,329 comments
13,554 votes on good articles Listening to social communities to protect your brand away from (bad) rumour, to plan for crisis solution at very early stage To draw brand support from crowded communities of right target users To maintain enthusiasm of the communities and viral the brand’s prestige via brand advocates To improve the efficiency of search engine advertisement due to conversion increase Google Adwords Social brand page management Social brand page set-up
and fan attraction Media Alert Benefits Services BENEFITS FROM OUR HOT SERVICES VINA KYOEI STEEL
“DONG DU BRIGHT TORCHES" 154 news and articles online and print14 TV news on local, HTV and VTV
15 articles * ½ content page of Thanh Nien Daily with logo of Vinakyoei Press coverage 43 articles and 10 news online 34 news and 2 articles on print newspapers
12 news on radio & TV Press coverage Solutions 80% learners get jobs Best media exposure: 169%
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