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Nike: Organizational Analysis

Kelly Boyd, Madison Jensen, Hannah Kaitz, Madison Miller & Natasha Socolof
by

Madison Jensen

on 4 December 2012

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Transcript of Nike: Organizational Analysis

1964 1978 1988 1985 Blue Ribbon Sports founded by Bowerman and Knight Birth of Nike brand and swoosh Collaboration with Michael Jordan, the first of many innovative marketing techniques Acquisition of Cole Haan, allowed production of a diverse amount of products Global Leader and Innovator 1990s 1999 2006 2012 2015 Opening of Niketown stores Online marketing and sales Partnership with Apple, Nike+ Official sponsor of NFL Revenue target of $28-30 billion Environment Consumer product that faces cyclical demand
Recent digital endeavors
IP and counterfeiting
Competition
Reebok, Adidas, Under Armour
39% market share Strategy Growth strategy
Innovation
Sustainable competitive advantage Culture Mission: Diversity, Inclusion, Innovation
Diversity
The Nike Foundation Structure Structure Authority
Short chain of command
Wide span of control
Decentralized Degree of empowerment
Position-dependent
Designing interorganizational processes
Organically differentiated
Outsourcing
Creative strategy Structure Matrix Departmentalization Problem Solution Any questions? History Diversified Portfolio
Sustainable Business Approach
Closed Loop Business Model Strategy Culture Symbolism
Evolution of the swoosh No core firms Protecting the sustainable competitive advantage Risk-Averse Identify core firms New strategic reference points Risk-taking Barriers Economy
Culture mindset
Trends
Full transcript