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Design Thinking: Predicting the Future by Inventing It - Friday

Stanford Connects @ Paris, September 7 2013
by

Leticia Britos Cavagnaro

on 6 September 2013

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Transcript of Design Thinking: Predicting the Future by Inventing It - Friday

Design Thinking
step 3: generate

many possible solutions

for your partner's need
Being able to ____(verb)____ would
delight
my partner
conceptual blocks
design is a verb
Leticia Britos Cavagnaro
T-shaped
people
Roadmap for the Session
Design Thinking Process
Test, don't validate!
Don't over-explain
Be open to unexpected results
Cherish misunderstandings
Make changes on the fly
Step 5: TEST your prototype
Capture FEEDBACK
5 min/each
ask for stories
be curious
ask "why?"
(6 min each)
analytical thinking
creative thinking
+
understand
what is
imagine
what could be
"There is no reason why anyone would want a computer at home"
Differ judgement about what's
possible
- Ken Olsen
founder Digital Equipment Corporation
1977
1972
solutions = nouns
needs = verbs
NEEDS/PROBLEMS
vs SOLUTIONS
Is there a
pen
in the problem?
"space pen"
"fail forward"
Prototyping is making ideas
tangible
Step 4: build a
prototype
of one of your ideas (*)
(*) something your partner can experience (with a little imagination)
10 min
experiences
spaces
idea = hypothesis
prototype = experiment
The
secret sauce
of Silicon Valley
"fail early and often to succeed sooner"
virtual spaces
"I haven't failed. I've found 10,000 solutions that don't work"
pr
E
totyping
~Thomas Edison
products
4-8-9
Step 1: Empathize with your partner
What is EMPATHY?
Capture the highlights of your conversation
Experiment and find the conditions that stimulate YOUR creativity
select one idea
(individually)
YOUR
delight!
Design is a way to look at the world with an eye towards changing it
A designer must see not only 'what is' but also 'what could be'
Warren Berger in "Glimmer"
Design Thinking:
"Manual for School Survival"
"Entrepreneurship unleashes the potential of human nature"
Entrepreneurs recognize, find and create opportunities
(Alvarez & Barney, 2007; Sarasvathy, Dew, Velamuri, & Venkataraman, 2003).
Leticia Britos Cavagnaro
@LeticiaBritosC
Predicting the Future by Inventing It
britos@stanford.edu
@LeticiaBritosC
Leticia Britos Cavagnaro
Thanks!
Redesign the Alumni Experience
Step 2: Articulate your partner needs
without talking
what if?
Full transcript