In the Beginning
RBC was founded in 1864 in Halifax Nova Scotia
RBC is the largest bank in Canada
Employs over 80,000 employees worldwide
One of the most stable businesses in North America Introduction Bank Overview
Performance Evaluation
Analysis Of Customers
Strategy Recommendations
Ethical Dilemma Royal Bank Of Canada Amit Hindocha
Avleen Khurana
Kel Olson
Maria Miheyeva
Lalaine Arellano By United Consultants Bank Overview RBC was founded in 1864 in Halifax Nova Scotia
RBC is the largest bank in Canada
Employs over 80,000 employees worldwide
One of the most stable businesses in North America Long Term Customers Short Run Profitability Future Trend (Short - Term ) Customers Characteristic/Profile Strategies to Improve
Sales Representative Performance High profitable customers > 5%
Low profitable customers < 5% Customer Profitability Analysis Legend:
Total revenue $328,230
Total # of customers 20
Ave. revenue/customer $16,400
% average revenue/customer 5% Holds only one or two products Multiple products High Profitable Low Profitable V/s Sales Tactics Homer Popeye Offer Packages Economic Recession Customers Lack Of Attracting new Low Customer Satisfaction Attracting new Customers Good Mentor Guidance Current and updated Training
Develop soft skills
Learn the needs of customers
Attract low profitable customers
Profit Sharing plans / Incentives Build customer loyalty How many of you use the same bank as your parents ? Mortgages ( Large Volume) No Mortgage Low Average Mortgage Balance V/S Customer Revenue by Product What are the rewards and risks of offering money advances up to 1000$ from ATM machines at Casinos ?
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