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Ad Venture Anne, Jonathan, Myrthe

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by

A C

on 12 February 2014

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Transcript of Ad Venture Anne, Jonathan, Myrthe

Content
Campaign background and summary
Introduction, overview and expected response
Objectives
Target audience, strategy and channels
Creative brief
Execution
Ad Venture
'Colour Your Life'

Introduction
Over 5.7 million young Europeans are unemployed
They need to be
activated and engaged

How to reach them?
Social media platforms
Integrated social media campaign

What is our aim?
To engage them
To improve their
skills
Apply for a
job
Start up their
own business

Overview
Interactive
YouTube
video
Cross media approach
Facebook
Twitter
LinkedIn
Referring to the EU funded initiatives

Offline
poster
campaign


Expected Response
Like, share, post, tweet
Engage their peers
Raise the
discussion
Incite young people to
participate
in the work field

Objectives
Increase the amount of unemployed young
Europeans that take up
EU initiatives

By informing them about the advantages of:
The
EU
initiatives
Improving their
skills
Finding a
job
that fits

The campaign will run over a period of
six months
Social media platforms remain accessible

Target Audience
Young Europeans
under 25
Living in the
EU-27
area
Active users of
social media
Social interaction with their peers
Average income varies from:
Living situation
Country of origin
Ambitious
and want to make something of their lives
Indecisive about how
to achieve their goals
Strategy
'Colour Your Life'
Positive reinforcement to encourage young people
Interactive
YouTube
video
Liked and shared
Facebook and Twitter
have a supporting function
Tips, vacancies, EU initiatives
LinkedIn
Coloured icons on their profile
Posters

The main goal is to create a
sense of community
Creative Brief
'Colour Your Life' compares unemployment to a colourless life
They can shape their life and add colour to it by:
Finding a job
Improving their skills
Seizing opportunities
Creative Execution
Creative Execution
Creative Execution
Storyboard
'Colour Your Life' - An Interactive Adventure
Creative Execution
Thank you for your attention.

Are there any questions
Creative Execution
Full transcript