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Ad Venture Anne, Jonathan, Myrthe
Transcript of Ad Venture Anne, Jonathan, Myrthe
Campaign background and summary
Introduction, overview and expected response
Target audience, strategy and channels
'Colour Your Life'
Over 5.7 million young Europeans are unemployed
They need to be
activated and engaged
How to reach them?
Social media platforms
Integrated social media campaign
What is our aim?
To engage them
To improve their
Apply for a
Start up their
Cross media approach
Referring to the EU funded initiatives
Like, share, post, tweet
Engage their peers
Incite young people to
in the work field
Increase the amount of unemployed young
Europeans that take up
By informing them about the advantages of:
The campaign will run over a period of
Social media platforms remain accessible
Living in the
Active users of
Social interaction with their peers
Average income varies from:
Country of origin
and want to make something of their lives
Indecisive about how
to achieve their goals
'Colour Your Life'
Positive reinforcement to encourage young people
Liked and shared
Facebook and Twitter
have a supporting function
Tips, vacancies, EU initiatives
Coloured icons on their profile
The main goal is to create a
sense of community
'Colour Your Life' compares unemployment to a colourless life
They can shape their life and add colour to it by:
Finding a job
Improving their skills
'Colour Your Life' - An Interactive Adventure
Thank you for your attention.
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