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prototyping/pretotyping @ Google garage

MS&E 277 Fall 2015
by

Leticia Britos Cavagnaro

on 1 November 2016

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Transcript of prototyping/pretotyping @ Google garage

Pr
E
totyping

Rapid Prototyping @ Google's Garage
Determine the right "it" before you build it right
How would you prototype it?
Identify Assumptions/ Hypotheses
DEMO 1
DEMO 2
OPPORTUNITY CHECKLIST

Think about these 2 criteria for the opportunity you defined:

1. Is there a "vase" embedded in the question?

--> replace NOUNS with VERBS


2. Is the question too ABSTRACT/WIDE? too NARROW?


--> WHY/HOW ladder: ask WHY to widen the frame; ask HOW to narrow the the frame
You can prototype
anything
processes
spaces
virtual spaces
products
Ideas!
PROBLEM
SPACE
SOLUTION
SPACE
Determine the right "it" before you build it right
Identify Key Assumptions and Test Them
EXPERIENCE
CONTEXT
ARTIFACTS
PEOPLE
Role Play
Analogous/similar context
Real context
Fake props + imagination
Artifacts that mimic the user experience
Experience perceived as real by the user
A random person
A person with similar motivations
Target user of the future product/service
Identify
Key Assumptions and Variables
to Test
Resolution
WHO
they are (are they a prospective student, a tourist from China, etc.)

WHERE
they are (what is the setting: is the service or experience taking place in a classroom, on a field, in a coffee shop, perhaps being used at home, etc.)

what they are trying to do/ what they care about
(eg, "you are really interested in history" or "you want to get a sense of what studying here is like")

Tell your tester:
ROLES
CONTEXT
PROPS
No prototyping
With prototyping
ROLES
CONTEXT
PROPS
Now it's your turn to role play the EXPERIENCE of one of your ideas
Full transcript