Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

IDEO Product Development

No description
by

Katie Raddatz

on 26 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of IDEO Product Development

IDEO Product Development
Culture
Concurrent Engineering
Art & Engineering
300+ Staff
Multiple Design Centers
2 dozen in each
Lead one group or Work in mutiple
Email or bike between centers
No dress code
No titles or organizational structure
Process
Rapid and Extensive Prototyping

Failure

Brainstorming
Messy Organization
Frequent Client Meetings

Show & Tell
Tech Box
Project Brainstorming
Small groups - 8 people
single topic
take turns to allow free flow ideas
one conversation at a time
Quantity vs. Quality
Visual
5 Phases
Danielle Schulz, Patrick Finn, Kate Raddatz
3 Rs
Rough
Rapid
Right
"Enlightened Trial & Error"
Never go to a client meeting without a prototype.
0

Understand, research and observe all things related to product
1
Visualize/realize product through 3D
Prototyping
2
Evaluate and refine prototypes through testing
3
Complete design and verify product success
4
Implement the design and transition to the manufacturing line
IDEO
IDEO's Objective
Reputation
Not associated with cheap
High Quality
No timeline or budget
Handspring's Objective
Quickly develop a product similar to the Palm V
no need for market research
Position product to compete on cost leadership for the upcoming holiday season
Commit to their design process
Design award winning products that are recognized for their quality and innovation
Palm V (1999)

Palm Pilot (1996)

Apple’s Newton Pad (1990)

Handheld Computer Market


The difference in design objectives
between IDEO and Handspring for the Visor project



Develop a handheld device similar to the Palm V

Key Features
Compatibility with Palm operating system
Springboard slot for insertable cartridges
Slightly smaller and less expensive than Palm V
Powered by AAA batteries

Priced at $150 to target a wider following

Accelerated Design Schedule of 10 months

Handspring's VISOR Project
Core Issue:
Palm V’s Product Development Timeline
(22 months)

Visor’s proposed Product
Development Timeline
(10 months)

How should IDEO proceed with the Visor Project?
Questions?
Handspring
3Com Employees
IDEO Designed Palm V

Want IDEO to design
Smaller
Cheaper
10 month time frame
Competitor to Palm V
1991
Merger of:
David Kelley Design
ID Two headed by Bill Moggridge
Matrix headed by Mike Nuttall

Combined art and engineering to create visually appealing products that were technically functional

Utilizes prototyping from the beginning of the design process
Full transcript