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Mest 3 example texts
Transcript of Mest 3 example texts
Cultural appropriation and whitewashing
Ghost in the Shell
Vogue - Diversity issue 2017
Oppositional reading - is cultural appropriation, cultural appreciation?
Why is "going viral" important to institutions?
Diversity in the media
“People are looking for the message that they belong, that they are part of something, that they are seen and heard and that despite, or perhaps because of, their experience, they are valued. They want to feel represented. In that task we have failed.”
User Generated Content
Contrast the techniques used by each product to communicate its message.
The use of sound, both diegetic and non-diegetic, and how this impacted upon an audience’s response to the products
The use of graphics that appear on screen
Representational issues, particularly those that show attitudes of acceptance and community
The use of montage to celebrate the universality of marriage
The use of direct address in the “Who are you?” questioning
The use of editing, particularly to generate pace in order to create audience appeal
The notion that one text creates a desire to own a product, while the other encourages self- realisation.
Focused around key concepts
You MUST discuss both examples
You don't need to refer to any other examples
What messages are communicated and how are they communicated?
In what ways are issues of personal identity presented in the media?
You may refer to other products to support your answer.
Think of personal identity as how people portray themselves and the idea of relating to people in the media
Identification with celebrity
Response to lifestyle activities and celebration of choices
Modification of audience behaviour
Online identity and manipulation
Creation of personal spectacle
Pros and cons of social networks
Increased opportunity for members of the public to control their own representations.
Consider more than one point of view - debate
Critical perspective theory:
Hyper reality (Baudrillard)
How important is it to media producers that audiences adopt a positive attitude to the use of new and digital media?
You must refer to other products to support your answer.
To generate ideas - think about social, economic and political contexts.
Use specific examples
Apply media theory
If you can talk about examples from your case studies - either NDM or identities - do it.
a positive audience response being key to advertising/marketing revenue for producers
the growth of the e-Media economy and the impact of this upon traditional media producers
the illusion of empowerment offered by new media technologies and platforms
direct audience feedback and how producers used these to their own ends
cross media promotion.