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Cross-cultural Communication

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Andrea Escobar

on 9 January 2016

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Transcript of Cross-cultural Communication

Cross-cultural Communication
By Alireza Keshmiry
Filip Koltáš
Nery Andrea Escobar
Suvi Eräkorpi

Finnish, Swedish


5.4 million

Protestant (Evangelical Lutheran)

republic with a representative democracy

Highly industrialized, mixed economy
Persian (Farsi)

middle eastern

78 million


Islamic republic (totalitarian, oppressive, repressive)
Complying with religion rules: constitutional law not a choice
Alcohol prohibited
Females forced to have hijab
A lot of websites are banned

strongly dependent on export of raw material
Social gap is wide.

Latin American

6.3 million

Roman Catholic

republican, democratic and representative government; with a pluralist system. The main branches are the Legislature, the Executive and the Judiciary.

Based on manufacturing and agriculture.
Cultural and Social background
Business culture
Good to know
Social image, status and titles are very important
Individualists. Although they are emotionally dependent on each other but they are still selfish and find it difficult to work in a team
Vanity is popular. People might resort to cheap food to wear good clothing.
They like people loud and confident and find submissive and quiet people hard to trust
Love jokes and informal gesture and hate serious conversations
Equality and fairness are important values for Finns. In Finnish society, everyone is equal and must be treated fairly. Women and men are equal.
It is common for Finnish women to work even if they have children. Men and women are both responsible for the care of the children and the home.
Honesty is highly valued. It is important to always keep your promises and agreements.
Irony and sarcasm
Hypocrisy is common
They are good pretenders and always greet with a big smile and warm welcome
Not straight forward (they will never say no! instead they will bring excuses)
Don’t mean what they say and don’t say what they mean
Irony instead of complaint
Modesty is a significant value. People don´t like to stand out.
Highly educated people, free education
Handshaking is a common way of greeting, cheek kissing is not common.
Make an eye contact when talking with other people.
Finns are not very quick to strike up conversations with strangers. For this reason, Finns may appear quiet, reserved and cold.
Straight forward
El Salvador
Government: very corrupted
Bribes usual
Positions given not earned
People: untrustworthy
Promises are empty (Iranians are skilled bluffers)
Time doesn’t matter much
Performance: slack
Attitude: protective
Females don’t hold high positions and males and females are not equal

Dress code is conservative and formal
You can see both men and women in a high positions.
Style of speech is direct and straightforward. It is expected that people truly mean what they say. Criticism is allowed.
Usually brief small talk or no small talk at all.
Punctuality is important. When you have a meeting, it is essential to arrive at the agreed time.
It is not common to exchange gifts. However after successful negotiations it is acceptable to give small gifts.
No bribery and corruption.
Work life and private life are separated.
Hard workers
Trustworthy people
Positions are earned

Business people wear formal
Good eye contact is important in business situations
Salvadorans are expressive with both hands and face; this complements their verbal communication.
Yawning in public is considered rude and should be avoided.
Make appointments a month in advance.
Business is done only after a relationship has been established.
90% of the population is "mestizo" (mixed European and Indian blood), 1% is Indian and the rest are pure Europeans.
The man is the breadwinner and the wife looks after the home.
Never arrive on time when invited to a home. You should arrive a little later than invited, i.e. 30 -45 minutes late. and don't forget to bring a gift.
Salvadoran people has a good sense of humor and are always smiling.
Handshaking is the usual form of greeting.
While shaking hands, use the appropriate greeting for the time of day: good morning, good afternoon, or good evening.
Good conversation topics: history, geography, culture, families
Bad conversation topics: local politics, religion.
Greetings are necessary and long with a lot of small talks
Always shake hands (not with opposite gender)
Flattery is not avoidable and they love it
Iranians love guests and meetings, you can just call them and say I miss you and I’ll be in your house in 2 hours.
Iranian houses are filled with carpets, so you should never walk in Iranian house with shoes
Gifts are common and appreciated (it should NOT look cheap though)

Salvadorans enjoy socializing and are extremely hospitable.
It is rude to leave immediately after eating.
It is considered good manners to reciprocate any social invitation.
Salvadorans are well known as hard workers.
Because family is first, Salvadorans enjoy trips on weekends.
Salvadorans love football.
Companies respect important dates, such as Christmas, Easter and other religious holidays.
El Salvador
Like to talk about weather
Coffee drinking is an essential part of Finnish culture. More coffee is drunk per person in Finland than anywhere else in the world.
Good English skills, almost everybody can speak English
High alcohol consumption
You should always agree upon visits to other people’s homes in advance
Finns do not use shoes indoors. It is polite to take off your shoes when entering someone’s home.
Sauna is an important part of Finnish culture.


West Slavic

Population: 5.4

Roman Catholic

Parliamentary democratic republic with a multi-party system

developed, high-income economy, with the GDP per capita equaling to 76% of the average of the European Union
Social image matters
Emotional with expressive behaviour
Like each other loud
No fixed smiles
Straight forward
Lot of irony and sarcasm
Business meetings are taken very seriously
Untold true is - corruption and positions are given
Quantity before quality
Gifts are common
People are trust worthy
Gender equality

Slovak women are considered as the most beautiful girls in the world
It is very important to keep your face, don't show others that you are lost, stay sure about yourself, be patient, open-minded and never refuse invitation to drink
In the country is sport very famous - lot of ski resorts, ice hockey (World Title in 2002), cycling (World Title for Peter Sagan 2015)
Demographics of Slovakia - 81 % Slovaks, Hungarians 9 %, Roma 2 %
Unemployment rate: 12.1 %
Main issues of country: unfair business made by government, immigration, racism against minorities, alcoholism
Slovaks are friendly outgoing people, complaining about prices and lack of money, sometimes jealous, everytime with special negative attitude against government and situation in the state
It is impolite to walk into the house without removing of shoes
In communication with relatives is common to communicate in the way me -> you (singular), in formal communication will be not acceptable to use singular form, way of communication is me -> you (plural), in the past was very popular me -> they
Titles with the name of the person are widely use, especially in school environment

They like each other’s voices soft
Titles are important
Time doesn’t matter
They keep smiling faces
In business meetings they prefer meetings informal
Salvadoran people is emotional
They are collectivist
Not straight too forward
Problem with saying not

Corrupt government
Bribes in government are usual
People are trust worthy
Time matters
Gender equality
Gifts are well received as a friendship and thankful sign
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