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Jack Wills SWOT analysis

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by

Michael Simms

on 25 June 2014

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Transcript of Jack Wills SWOT analysis

Weaknesses:
Easily recognisable brand image
Opportunities
Threats
Jack Wills
SWOT analysis of
By Michael Simms and Max H-E
Strengths:
Expansion
Go global
Advertise more
Hollister
Celebrity endorsement
High quality
High price
Highly saturated market
Lack of diversification
Customers aren't willing to spend large amounts of
money on clothes
Primark
Ralph Lauren
Only 69 stores
Only has stores in one country
Full transcript