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Effective Presentation of Information & Ideas
Transcript of Effective Presentation of Information & Ideas
02 - How to display information
03 - How to create ideas
04 - How to engage audience Why Care about presenting? How to create Ideas Who is Naveed? Background:
13+ years of consulting experience
Solution Architect @ Slalom
Manage Business Intelligence Strategy, Roadmap, Implementations
Advanced Analytics, Data Quality & Integration
Why I am presenting today?
Independent study focus
Content in this presentation from books i read
Learning from interactions with technical people
Artistic side of me Example Case: Space Shuttle Challenger Many failed attempts to launch shuttle
Heavy managerial/executive pressure, each day of failed attempt costing millions
All of a sudden engineers identified a concern
Concern: Forecasted temperature for launch day of 29 degrees is 5.7 standard deviations away from average
What would you do as a manager? Challenger: Disaster on January 28, 1986
Engineers using correct theory made the right conclusions.
No data to back their "gut feeling".
Could not effectively display information/ideas to convince executives to halt the launch.
But they had a history of temperature and damage index for all previous launches. All they had to do was present it effectively.
A graphical plot shows that damage index would sky rocket at lower temperatures and support engineers concerns. How could this be prevented?
Well designed presentation of interesting data
Consists of complex ideas communicated with clarity, precision, and efficiency
Gives the viewer the greatest number of ideas in the shortest time with the least ink in smallest space
Display data accurately to represent the correct state
Avoid distortion in data graphics
Ensure lie factor between 1.05 and .95
Tables vs. Graphics:
Tables usually outperform graphics in reporting on small data sets of 20 numbers or less. Special power of graphics comes in display of large data sets Data Presentation is NEVER about the data.
It is about the meaning and relationship of data. Treat your audience as King
Provide content that resonates with them, content that is clear and ensure they know what to do with it.
Spread Ideas and Move People
Communicate ideas with strong visual grammar to engage all their sense and they will adopt the idea as their own.
Help them see what you're saying
Appeal not just to their verbal sense, but to their visual sense as well
Practice design, not decoration
Don't just make bullet points or pretty talking points, display information in a way that makes complex information clear.
Cultivate healthy relationships
Meaningful relationship between you, your presentation, and audience will connect people with content. 6 Rules to follow:
Tell the truth
Get to the point
Pick the right tool for the job
Highlight what's important
Keep it simple
Think and address obvious questions Obvious Questions:
At what rate?
Compared to what? Basic Guideline:
Avoid going with the first thing that comes to mind
Use sticky notes to capture, sort, and re-arrange ideas.
Initially develop and sketch ideas separately
Once all developed, then merge and scale ideas down until you can see a story. Innovative Ideas Investigative Ideas Design Principles:
Document the sources and characteristics of the data
Enforce appropriate comparisons
Demonstrate mechanisms of cause and effect
Express those mechanisms quantitatively
Recognize the inherently multivariate nature of analytic problems
Inspect and evaluate alternative explanations Show up early (be prepared and ready to go)
Explain the problem statement
What the problem is?
Why the problem is important?
What the solution to the problem is?
For complex information, use PGP
Give a particular specific example, then a general overview, followed by a repeat of the particular to reinforce the point
Always provide a handout
Text on paper can provide more information than verbal communication
Audiences are precious: respect them:
Be clear, not simpleminded.
Preferable to leave humor out if you risk alienating anyone
Use gender-neutral speech
Say "they" instead of "him or her"
Practice Intensely beforehand
People's opinion may be based more on how you answer their question than on how you present
Right after you call for questions, count to 10 before assuming no one will ask a question
Finish Early Tufte's Presentation Guidelines General 5 Rules How to display Information How to engage Audience Lie Factor = Size of effect in graphic / Size of effect in data
Size of effect = 2nd value - 1st value / 1st value
Life factor can't be > 1.05 or <.95 Excellence of:
Space-time narrative designs
Relational Graphics Graphical Excellence Graphical Integrity Rules After the disaster, engineers still could not present their findings effectively. They produced this artifact to show the damage index on each fuel tank for a given temperature. Books I used to develop expertise in presentation of information & Ideas. Much of this presentation material is derived from content of these books. Some of my "Art" Lately though, i only have time to annoy my daughter Engineers produced several artifacts like the following that did not explain their concerns. Managers eventually dismissed their concerns and went with the launch This is what happen ... What they had How they could have presented Launch Concerns ... Develop individual thoughts separately Then merge them to produce innovative idea