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Transcript of General Motors
Business Mission & Objectives
GM’s purpose begins with a few simple but incredibly powerful words: We are here to earn customers for life. Our purpose shapes how we invest in our brands around the world to inspire passion and loyalty. It drives us to translate breakthrough technologies into vehicles and experiences that people love. It motivates the entire GM team to serve and improve the communities in which we live and work around the world. Over time, it’s how we will build GM into the world’s most valued automotive company.
Business Mission & Objectives
Situation Analysis & SWOT
Identify Opportunities: Segmentation, Targeting, Positioning
Implement Marketing Mix: Product, Price, Place, Promotion
Evaluate Performance Using Marketing Metrics
Identify Opportunities: STP
Implement Marketing Mix
"Find New Roads"
"The Class of World Class"
Crossovers & SUVs:
Trucks & Vans:
Yukon XL Denali
Sierra 1500 Denali
Crossovers & Sports Wagons:
CTS Sport Wagon
Chevy: $12,270 - $80,000+
GMC: $20,955 - &76,795+
Buick: $23,380 - $39,050+
Cadillac: $33,065 - $97,940
Offers & Incentives:
Credit Union Member Discount
College Discount Program
Chevrolet, Opel, and Isuzu
6 Major Categories
Special Car Releases
New York Auto Show
Detroit Auto Show
Tokyo Auto Show
Earn 5% on first $5,000 in purchases
Earn 2% on purchases after $5,000
Earnings don't expire
GM Extended Family Card
Earn 1% on all purchases
Earnings expire after 7 year
Easy to use
Control everything through your vehicle or hands free
150+ Point Inspection
24hr Roadside Assistance
Recovery from problems
Gain support from smaller markets
The Working Man
The Working Man: 2015 GMA Sierra Denali
Going Green: The Chevy Volt
Luxury Class: Cadillac
Family: SUV's (all companies)
Current CEO: Mary T. Barra
Publicly traded: 2010
Focuses on four brands that Represent 83% of sales.
YOY Change to see growth.
2014 Total Sales
Price of 30 of GM's models are being repositioned
Work to create a cycle of reinvestment
72.3% of sales were generated outside of US
43.4% came from emerging markets
Hiring of much more engineers
Increase sales by improving product
Redesign products to compete with competitors
Volt based plug in hybrids
By: Michaela Sadlowski, Emma Clarke, Kasey Pickell, Eric Youncofski, Frank Reilly