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Hamleys

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by

Caro LD

on 1 September 2015

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Transcript of Hamleys

Once upon a time...
History
1760 : William Hamley created Noah's Ark's
- 43 000 000 GBP of income in 2011

- +/- 10 stores in UK ; london stansted airport, manchester airport, sheffield, glasgow…

- +/- 10 stores in the world ; denmark, republic of ireland, indian, saudi arabia, sweden

- 5 millions of visitors per year on Regent street

SWOT analysis
1901: Burned down
1881: Openning of the Branch in Regent street
Few numbers
history (2)
1938 : Queen Mary gave a Royal Warrant
WWII : Bombed 2 times
1955 : Second Royal Warrant by Queen Elizabeth
Strengths
Very high brands recall

One of the world's biggest toy retail chain

Presence all over the world

Good customers reach and wide variety of toys

Time survival

Weaknesses
Located in upscale market

Target mainly upper class
Opportunities
Targeting middle class

Adding more product lines

Open more stores
Threats
Competitors ( Toys R Us )

Computer games and internet

Television

Decrease of the spending power

Thank you for your attention
Organisation of the shop in regent street
Presentation of the shop
Basement
Ground floor
1st floor
2nd floor
3rd floor
4th floor
5th floor
Interactive
Scooters
Skateboards
Novelties
Outdoor toys
Video games
Soft toys
Stuffed animals
Steiff bears
Marvin's Magic section
Preschool
Toys for young children
Girls
Dolls
Hello Kitty products
Dress up
Games
Board games
Jigsaws
Scientific games
Hobbies
Model kits
Remote controlled vehicles
Model railways
Boys
Action figures
Construction toys
Lego
Open cafe and candy shop
MOI
Sources
http://www.mbaskool.com/brandguide/media-and-entertainment/5903-hamleys.html
www.hamleys.com
These are a mark of recognition of those who have supplied goods or services for at least five years to the Households of HM The Queen, HRH The Duke of Edinburgh or HRH The Prince of Wales.
www.royalwarrant.org
HAMLEYS
Full transcript