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Transcript of Hamleys
1760 : William Hamley created Noah's Ark's
- 43 000 000 GBP of income in 2011
- +/- 10 stores in UK ; london stansted airport, manchester airport, sheffield, glasgow…
- +/- 10 stores in the world ; denmark, republic of ireland, indian, saudi arabia, sweden
- 5 millions of visitors per year on Regent street
1901: Burned down
1881: Openning of the Branch in Regent street
1938 : Queen Mary gave a Royal Warrant
WWII : Bombed 2 times
1955 : Second Royal Warrant by Queen Elizabeth
Very high brands recall
One of the world's biggest toy retail chain
Presence all over the world
Good customers reach and wide variety of toys
Located in upscale market
Target mainly upper class
Targeting middle class
Adding more product lines
Open more stores
Competitors ( Toys R Us )
Computer games and internet
Decrease of the spending power
Thank you for your attention
Organisation of the shop in regent street
Presentation of the shop
Marvin's Magic section
Toys for young children
Hello Kitty products
Remote controlled vehicles
Open cafe and candy shop
These are a mark of recognition of those who have supplied goods or services for at least five years to the Households of HM The Queen, HRH The Duke of Edinburgh or HRH The Prince of Wales.