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SGSI 2015: Design Thinking process

roadmap and materials (shared)
by

Leticia Britos Cavagnaro

on 5 February 2016

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Transcript of SGSI 2015: Design Thinking process

Doctores en hospitales rurales de Nepal necesitan
incubadoras más baratas y duraderas para tratar a recién nacidos con hipotermia
Roadmap
DEMO 1
DEMO 2
How might we help mothers safely transport newborns suffering from hypothermia to the nearest hospital?
OPPORTUNITY CHECKLIST

Think about these 2 criteria for the opportunity you defined:

1. Is there a "vase" embedded in the question?

--> replace NOUNS with VERBS


2. Is the question too ABSTRACT/WIDE? too NARROW?


--> WHY/HOW ladder: ask WHY to widen the frame; ask HOW to narrow the the frame
How Might We help

__ (person in context)___

______(verb)__________?
looking
looking
looking
around
Design Thinking
Process
Mindsets
Postures
Tue & Wed AM
Wed PM & Thu
Fri & Sat
Sun
Inspiration ::
Action
:: Reflection
in
out
Design Thinking process
Tell me about the last time you...
Gaining empathy by talking to people:
Let's practice!
Generate
many
solutions for the opportunity you identified
You can prototype
anything
processes
spaces
virtual spaces
products
“To have a good idea you must first have lots of ideas.”
~ Linus Pauling (Nobel Prize winner)
ROLES
CONTEXT
PROPS
Doctors in rural areas of Nepal NEED cheaper, better incubators to treat newborns suffering from hypothermia
Human-centered Design
Cluster
Find themes
Combine
Evolve
Select
Ideas!
PROBLEM
SPACE
SOLUTION
SPACE
Doug Dietz (GE)
photo by Jordan Johnson (CC)
PROBLEM STATEMENT CHECKLIST

Think about these 2 criteria for the opportunity you defined:

1. Is there a "vase" embedded in the question?

--> replace NOUNS with VERBS


2. Is the problem statement too ABSTRACT/WIDE? too NARROW?


--> WHY/HOW ladder: ask WHY to widen the frame; ask HOW to narrow the the frame
Mothers NEED A WAY TO safely transport their newborn babies suffering from hypothermia to the nearest hospital
Problem Statement
Empathy Map
Now it's your turn to unpack your data and generate a
PROBLEM STATEMENT
Framing your Design Challenge
Redesigning the Airport Experience
Redesigning the Student Driver's Experience
Re
designing
Re
imagining
Re
inventing
Experience
People
Determine the right "it" before you build it right
Identify Key Assumptions and Test Them
EXPERIENCE
Now it's your turn to role play the EXPERIENCE of one of your ideas
Redesign the Airport Experience
Harried mother of three, rushing through the airport only to wait hours at the gate
entertain her playful children
"annoying little brats" irritate already frustrated fellow passengers
SGSI 2015: Adventures in Design Thinking
Full transcript