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E-Book

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by

Andrea Santulhão

on 7 July 2014

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Transcript of E-Book

THE WORLD IN YOUR HANDS
It has 200-novel memory


It costs 250 euros


When turned on, E-Book takes you to the last page they were reading.


It shows you related titles which may be of interest to you.


Pre-loaded with 150 books
E-Book
Target
Ad compaign
Logo and Banner
Message: It's simple, inexpensive and goes with you everywhere. It's the future.
E-Book
STRENGHTS
Portable
Easy to use
Extra memory
Discounts in our own store
36 Languages
Satellite Security via GPS
No need of Internet to read
Dictionary
Technical service for maintance
THREATS
Fake copies
Lots of Competitors
Illegal download
WEAKNESSES
6 hour battery
OPPORTUNITIES
Launch different colours and sizes
Become International
Extra Battery
Bonds with unitversities, schools, private offices
More features. E.g. camera to scan documents
Tool to highlight important lines and insert notes and comments in your books
Audiobooks
Audio system
Banner (library, bus, train, airport, parks, bookstore, shopping centre), billboards, flyers, fan page in facebook

University Students
Tavellers
Young Parents
Business People
Thank you.
Full transcript