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PCRC

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Manitoba/Ontario Prezi

on 16 December 2016

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Transcript of PCRC

Portage Community Revitalization Corporation
Why Advertise
You Control Your Advertising
You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.
Advertising Creates Powerful Inter-media Synergies
Repetition sells! Businesses that reach and influence consumers repeatedly over time with multi-platform approaches build stronger consumer awareness, confidence, and sales.
Advertising Improves Web and In-store traffic
Consumers are much more likely to click on a link to a business they’ve heard of, or visit a business they’ve heard of, than they are to patronize a business they’ve never heard of.
Stakeholder Confidence
Investors, bankers, and would-be business purchasers or partners actually place a value on the ‘goodwill’ or ‘brand’ created by your advertising.

Why Radio

The old expression “we had eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.

Radio Is Intrusive
While channel clutter fragmentation and a growing list of online and mobile media cannibalize the reach of most channels, radio’s reach has remained constant, reaching 91% of consumers every week.
Radio’s Reach is Constant
Research proves that most consumers prefer to go to the websites of businesses they’ve heard of rather than to the sites of unfamiliar businesses.
Radio Drives Web Traffic
Wherever You Are...
Radio is There With You!
In the car, at home, and at work!

Radio is always accessible.
Streaming online and on your mobile phone.
Radio drives your message home, reaching your customers throughout the day.
Success Stories
Farmers'
Appreciation
Lunch
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
CFRY Helps Annual
Kettle Campaign
Radio Marketing Plan
February 1st, 2017 - January 31st - 2018
PCRC will receive a monthly, live 5-minute interview, airing at 8:15am

Total of 12 - 5-minute interviews

Annual Value: $4,032.00 / Your Investment: $2,000.00 (Special rate)
PCRC will co-host the MIX morning show once per month, between 8:30am - 9:00am

You will receive a minimum of 4 - 2-minute breaks to promote your organization

Total of 12 morning show interviews

Annual Value: $5,616.00 / Your Investment: $2,000.00 (Special rate)
Portage CRC Community Connection on Country 93

The first Monday of each month, Country 93 will broadcast a 90-second interview style commercial, pre-recorded at the Portage Studios

Feature will air at 8:10am

Annual Value: $1,620.00 / Your Investment: $810.00 (BOGO rate)
Summary
With CFRY, Mix 96, and Country 93 YOU will be...

Be Known Before You're Needed!
Connected with our
audience
Connected with our
community
Connected with your
customers
Sample Audio
Full transcript