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The Evolution of the Coca Cola Bottle

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by

Kelsey Morrison

on 5 November 2013

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Transcript of The Evolution of the Coca Cola Bottle

Eco Friendly
Unique
Convenient

The Ice Bottle
Functional
Cold to the Last Drop
Coca Cola Life Bottle
zero calorie
eco-friendly
plant bottle
Unsafe
Inconvenient
Wasteful
Vicksburg, Mississippi
1891
Biedenharn Bottles
Hobble Skirt
1916
Convenient
Safe
Easy to Use
Earth Conscious
Health Conscious
Environmentalist
Culture
Expand other countries
Emphasize benefits
Naturally Indulged Delicious and Low Calorie
Cans
Encourage
Home
Consumption
Different Sizes
26 oz.
6.5 oz
BUT WHY ALL THE CHANGE?
cocoa pod
Societal Standards
Appearance
purchases
2/3
packaging =
NOW?
Expansion
Beaches
So What's their Big Secret to success?
Adaptation
Questions?
Product
Modification

Consumer
Demand
Questions?
Present
Competitive
Full transcript