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Transcript of Break Dengue
What is Dengue ?
4 types of dengue virus
slow heart rate
pain behind the eyes
A non-profit organization
What we do
Who we are?
How we do it
Incubator of various projects
: Raising awareness of social disease by bringing together important stakeholders in order to drive change
: Expand the global platform BreakDengue
EASILY ACCESSIBLE INFORMATION :
Foreign languages ( English, Spanish, Portuguese)
Nice pictures and icons
Trigger Interaction, sharing, contact, social media
FRIENDLY NAVIGATION (browser, categories, etc.)
Adapt to all our targets despite their differences
QUALITY AND DIVERSE CONTENT
MAIN CURRENT FEATURES
Social media strategy
REAL "story telling"
see "Traveller Blogger" section on our website
PROBLEMS TO BE SOLVED...
Successful initiatives to
better raise awareness
act for this cause
for communication strategies
Better targeted at
each of our targets
Better referencement -
Other communication tools,
other than internet?
communication plans for each target?
> Endorsement Marketing?
People who are suffering from this disease + relatives
People who might be concerned about the disease due to a coming trip abroad
Doctors, hospitals, medical associations, etc.
WHAT WE WANT OUR TARGETS TO THINK and FEEL
- Other health websites
that first appear on search engines
(such as doctissimo)
- Pre-travel websites
that travelers visit before their trips
(such as Le Routard, forums)
- Other diseases
that benefit from more media coverage and funds
Nam Tuam PHAM
IMBD - Fall 2014
Advertising & Communication course
HOW MANY CASES ?
NUMBER OF DEATH ?
100 tropical countries
Source : Health Map
390 millions of infection / year
(90 millions with symptoms)
Source : Nature publishing group
20 % of people (mostly children)
with severe disease dies
20,000 people die / year
+30% of infections for the last 50 years
2014: the world's first vaccine
Partial vaccine against three of the virus's four strains
Actually in phase of test --> 2015
GLOBAL RESEARCH ON THE NET
Source : Google Analytics
As the executive team of our projects, our principal actions are :
- Implementing the strategy
- Managing the program and resources
- Organize communication activities
What is the brand?
Flagship product of the Synergist
wide array of groups such as:
- pharmaceutical companies
GOAL: combat and communicate the disease
- the quality
- the usefulness of the information
on this cause
for this cause why not
Feeling of togetherness
to mobilize the medical community to share about this cause ( blogs and forum, waiting room, health magazines etc.)
- Uncover some of the success stories in one corner of the globe and
them in another
- Bring patients
closer to potential treatments
and effective prevention strategies
Number of cases
WHERE DO WE CONTACT OUR TARGETS?
- The medical communities (in hospitals, doctors' waiting rooms)
- Travel websites partnership, travel agencies, cooperation with flight companies
- Associations partners
- Showing them the severity of the disease and its impact(s)
- Providing them important insight to the facts of the disease
- By giving them a set of tools in order to prevent/reduce likelihood of infection
Go further : It happens to anyone ! No matters of the age, social status, sex, health conditions... "You wouldn't think that it would happened to you"
HOW CAN WE CONVINCE THEM?
WHAT’S THE MESSAGE?
We have to work with important stakeholders to create greater awareness of dengue which will help in the alleviation of dengue cases.
Without awareness of the dengue and solutions to prevent the disease, people will risk their health and life.
If communication can be brought out to travelers and people who live in the infection zones, we can reduce the number of cases.