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Break Dengue

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by

Victor Mignot

on 12 October 2014

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Transcript of Break Dengue

Break Dengue
What is Dengue ?
Viral disease
4 types of dengue virus
Symptoms

high fever
slow heart rate
hypertension
headache
pain behind the eyes
muscle aches

The Synergist
A non-profit organization
What we do
Governance
Who we are?
How we do it
Incubator of various projects
Our Mission
: Raising awareness of social disease by bringing together important stakeholders in order to drive change

Objective
: Expand the global platform BreakDengue
BREAKDENGUE.ORG
MODERN
UNCLUTTERED
CONTEMPORARY
EDUCATIVE
VISUAL
-
EASILY ACCESSIBLE INFORMATION :
Foreign languages ( English, Spanish, Portuguese)

-
ATTRACTIVE:
Nice pictures and icons

-
"TOUCH POINT"
Trigger Interaction, sharing, contact, social media

-
FRIENDLY NAVIGATION (browser, categories, etc.)
Adapt to all our targets despite their differences

-
QUALITY AND DIVERSE CONTENT
MAIN CURRENT FEATURES
CURRENT STRATEGY
-
Social media strategy


-
REAL "story telling"
see "Traveller Blogger" section on our website

-
Red card
"#redcarddengue"






-
Dengue day

PROBLEMS TO BE SOLVED...
REACHING OBJECTIVES

Successful initiatives to
better raise awareness
Get
stakeholders
act for this cause
More
donations/funds
for communication strategies

ONLINE STRATEGY
More
interaction

Better targeted at
each of our targets
Better referencement -
SEO


WHAT ABOUT...?:
>
Other communication tools,
other than internet?
> Sur-mesure
communication plans for each target?
> Sponsoring?
> Parternships?
> Embassadors?
> Endorsement Marketing?


TARGETS
"The sick":
People who are suffering from this disease + relatives


"Travelers":
People who might be concerned about the disease due to a coming trip abroad


Medical community:

Doctors, hospitals, medical associations, etc.
WHAT WE WANT OUR TARGETS TO THINK and FEEL
COMPETITION
- Other health websites
that first appear on search engines
(such as doctissimo)

- Pre-travel websites

that travelers visit before their trips
(such as Le Routard, forums)

- Other diseases

that benefit from more media coverage and funds


Nam Tuam PHAM
Fatima HAMDANI
Victor MIGNOT
Emmeline NICHOLSON

Group 10
SKEMA PARIS
IMBD - Fall 2014
Advertising & Communication course
Douglas GEDDES
The market
WHERE ?
KEY FEATURES
HOW MANY CASES ?
NUMBER OF DEATH ?
INCREASE
100 tropical countries
Source : Health Map
390 millions of infection / year
(90 millions with symptoms)
Source : Nature publishing group
20 % of people (mostly children)
with severe disease dies
20,000 people die / year
+30% of infections for the last 50 years
2014: the world's first vaccine


Partial vaccine against three of the virus's four strains

Actually in phase of test --> 2015


DENGUE
OTHER DISEASES
GLOBAL RESEARCH ON THE NET
Source : Google Analytics
OBJECTIVES
As the executive team of our projects, our principal actions are :

- Implementing the strategy
- Managing the program and resources
- Fund-raising
- Organize communication activities
Financial
Communication
Associations
What is the brand?
Flagship product of the Synergist

Created in
August, 2013

Supported by
wide array of groups such as:
- doctors
- associations
- pharmaceutical companies

GOAL: combat and communicate the disease
Happy feeling
about:
- the quality
- the usefulness of the information

Trigger
conversion
on this cause

Trigger
interest
for this cause why not
donation
!

-
Feeling of togetherness
to mobilize the medical community to share about this cause ( blogs and forum, waiting room, health magazines etc.)

- Uncover some of the success stories in one corner of the globe and
replicate
them in another
Public presence
malarianomore.org
MSF
CRS
Africare
Samaritan's Purse
Dengue
breakdengue.org
Malaria
EBOLA
Cholera
Tuberculosis
CVD
HIV/AIds

choleralliance.org
unaids.org
aids.gov
stoptb.org
tbcontrollers.org
kncvtbc.org
heart.org
bhf.org
whf.org

- Bring patients
closer to potential treatments
and effective prevention strategies
POSITIONING
Number of cases
WHERE DO WE CONTACT OUR TARGETS?
- The medical communities (in hospitals, doctors' waiting rooms)

- Travel websites partnership, travel agencies, cooperation with flight companies

- Associations partners

- Online

- Events




- Showing them the severity of the disease and its impact(s)

- Providing them important insight to the facts of the disease

- By giving them a set of tools in order to prevent/reduce likelihood of infection

Go further : It happens to anyone ! No matters of the age, social status, sex, health conditions... "You wouldn't think that it would happened to you"
HOW CAN WE CONVINCE THEM?
WHAT’S THE MESSAGE?

We have to work with important stakeholders to create greater awareness of dengue which will help in the alleviation of dengue cases.

WHAT ARGUMENTS?

Without awareness of the dengue and solutions to prevent the disease, people will risk their health and life.
If communication can be brought out to travelers and people who live in the infection zones, we can reduce the number of cases.
THE PRODUCT
VACCINE ?
Full transcript