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Copy of Corporate Strategy of Huawei
Transcript of Copy of Corporate Strategy of Huawei
by 2020 Customer focus Huawei - Company's Strategy hire engineers locally Foundation Corporate Strategy Ingredients Strategy Assessment Corporate Strategy Company Profile Corporate Strategy
of S Corporate Goals A Presentation of
Puia Mahboub Performance and Criticism Mission,
Strategy implementation Analysis / Development of a Corporate Strategy Identification / Formulation
of Corporate Goals In which markets do we want to be engaged in?
In which markets should we be engaged in?
What are our competitive advantages? Vision & Mission Statement Who and how are we?
What are our values and philosophy?
For whom do we do what?
What are our goals?
What would we like to become? Level 1: Corporate strategies
Growth, stability, retrenchment, or mixture?
Level 2: Business strategies
Competition and/ or Co-Operation?
Level 3: Functional strategies
Configuration of Value Chain Activities? Huawei`s Vision & Mission FOUNDED BY/IN: Vidya Chandrasekhar
INDUSTRY: Learning & Development
fee-based professional services Price cutting strategy 2 - high spendings on R&D JV/partnerships 2 kinds of cooperations: Internationalization of R&D - best CMM environment - to follow developing trends of GSM and WCDMA in EU - to trace the development of research of communication products MOTIVES - Proximity to local universities
- Access to local specialists/ specialized R&D knowledge
- Cooperation with local partners
- Tapping informal networks
- Adopt foreign R&D spillovers Huawei - Company’s Strategy To enrich life through communication To focus on our customers' market challenges and needs by providing excellent ICT solutions and services in order to consistently create maximum value for our customers.
Internationalization of R&D
International Project Teams
Strict Customer Focus
Continuous Price Cutting
Joint Ventures & Partnerships 80 service offices across the globe
3800 professional service personnel
over 480 service partners
over 7000 certified engineers in partnership
44 authorized certified training centres customer oriented high-performance corporate culture service network Aggressive price strategy to win contracts: 1 - low engineers' salaries 86% Chinese 3 - attractiveness 10% of sales newest
& best technologies Huawei - Company's Strategy Huawei - Company's Strategy Multi-level cooperation with peers Partnerships with customers & suppliers future oriented The Characteristics of Huawei’s Strategy Challenges in Developed Markets Local Responsiveness Building Global Brands Regulation Risk (IP) Cross-cultural Project Management Low-cost Strategy IHRM Local markets Mission /
Vision W O T trenghts eaknesses pportunities hreats Focus on Innovation
Global Operational Excellence Increasing Liability
Limited Presence in the US Growing Demand in BRIC Countries
Increasing Demand for CE Products Intense Competition
Regulatory Changes in the Environment Huawei - Company's Strategy International Project Teams
to Incorporate Best Practices Huawei - Company’s Strategy Internationalization of R&D Enterprise
40% Adopted Strategies Cost Leadership Cooperative Strategy: