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Innocent review 2010 ytd. (Apr. 2010)

Iain Bignold

on 30 April 2010

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Transcript of Innocent

Innocent Competitve
January-March 2010 April 2009 - Coke buys a £30m in Innocent when will we see the impact? Q1 2009 saw Innocent spend £1.1m
on Media 5% on TV 17% on Press 78% on OOH Have we seen any difference
in 2010? From January - March 2010, Innocent have spent
£2.2m on media, double 2009 29% Press 5% online display 12% OOH 55% on TV - huge change of strategy.....Coca-Cola's influence? Portfolio has also been expanded and supported since Cocal-Cola's influence took hold 'Veg Pots' have been added to their brand portfolio and received £780K worth of media support in Q1 2010 75% OOH 25% Press What next?
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