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Designing Your Social Media Strategy

Presentation at the 1st Vermont Web Marketing Summit. #vtweb

Elaine Young

on 14 September 2010

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Transcript of Designing Your Social Media Strategy

Designing Your
Social Media
Strategy By Dr. Elaine Young
Associate Professor, Marketing
Champlain College #VTweb @ejyoung67 Add Value Set Goals Make Time Why use social media to begin with? Talkability
Drive Traffic
Connect Channels Measure Success How will you help others? Answer questions
Provide information
Share content
Connect with Experts
Network with Peers When will you get it all done? Set a schedule (2-3 x/day)
Use tools to help you (dashboard, alerts)
Make it an expectation, not an exception
Reward staff involvement
What worked? What do you keep doing? Did you meet your goals?
Avoid false metrics
Influence, sentiment, reach
Using tools to help you
Connecting Social Metrics to all marketing efforts
Full transcript