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Apple's solar charger

Ted DiRienzo

on 21 April 2010

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Transcript of iCharge

Apple iCharge Ted DiRienzo Stefan Kalloo Hui Wang Tian Pan Linda Xue Apple Inc. Originally Computers

High Quality Products

Multi-Billion Dollar Company

Major Growth in past decade

Marketing Mix Product Price Promotion Place Portable and Home Edition

Universal for Apple Products

Stores energy

Simultanious charging

Efficienct Power Home Edition $109.99 Portable $69.99 Skimming price strategy


Bundle Packages

Packaging Apple Stores University Computer Stores Target Market
Apple Product Users Students SWOT Analysis Financial Data and Projections Competitor Analysis Microsoft
Off-Brands People on the Go Questions ?
Full transcript