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Intro to Events Communication

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Irene L

on 25 April 2018

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Transcript of Intro to Events Communication

Events Communication
1. Why you signed up for this class (or not)
2. The best and worst events you've attended
3. The skills that you feel would help you most throughout this module.

"Engineering of Consent"
The Events Industry:
Who hires event planners?
Annual spending for special events worldwide is estimated at $500 billion.
This class will simulate the working experience of an Event Manager, from planning to pitching the event.
Event Proposal
Event Pitch
Presentation Materials
MeL Video Essay
Class participation
Public Relations
How will you make your company stand out?
Why should the client hire YOU?
The same questions should be asked of your client.

Who are they, and what are their objectives?

Objectives vs. Goals
The role of an Event Coordinator is one of the Top 5 Most Stressful Jobs of 2018. (Forbes)

Form your Event Company!
Come up with a name for your group
that is strategic, creative or innovative.
Choose your project for the semester
...and has remained consistently in the Top 10
Crafting event concepts
Branding considerations
The language of "The Pitch"
What we will learn:
You will have 42 days... starting from today.
Broadly speaking, there are 2 markets:
Corporate clients
Social clients
Full transcript