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Transcript of Color Psychology
The effects and influences of color
The meaning of specific colors
The use of color in marketing
Composition and classes of colors
Color is everywhere. It's in our day-to-day lives, in our thoughts, in our dreams. The affect colors have can be conscious or subconscious. It can be a major influence on your mood and is able to affect your focus, your behavior, or even your appetite.
Marketing With Color
Different meanings for different people
Significance according to nature, culture, etc.
Red, Orange, Yellow, Green Blue, Purple
By Emily Hoehne and Kylie Whetstone
Engages and increases participation
1 2 3 4 5 6 7 8 9 A B C D E F
(0, 206, 209)
(250, 128, 114)
(60, 179, 113)
Hex is determined by RGB
RGB = (RED, GREEN, BLUE)
Composition of hex:
"00" means lack of primary color, while "ff" means full strength of primary color
Can you guess the following colors?
BE CAREFUL WITH HEX