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Color Psychology

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by

Kylie Lewis

on 20 May 2014

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Transcript of Color Psychology

Co
lor

Ps
ych
ol
ogy

The effects and influences of color
OVERVIEW
The meaning of specific colors
The use of color in marketing
HEX
Composition and classes of colors
YELLOW
SPECIFIC
COLORS
ORANGE
PURPLE
Color is everywhere. It's in our day-to-day lives, in our thoughts, in our dreams. The affect colors have can be conscious or subconscious. It can be a major influence on your mood and is able to affect your focus, your behavior, or even your appetite.
GREEN
In Conclusion
Marketing With Color
BLUE
HEX COLORS
Color Classes
Activity Time!
Different meanings for different people
Significance according to nature, culture, etc.
Red, Orange, Yellow, Green Blue, Purple
By Emily Hoehne and Kylie Whetstone
Color:
Engages and increases participation
Informs
Attracts attention
Increases memory
Hex "Alphabet"
1 2 3 4 5 6 7 8 9 A B C D E F
(0, 206, 209)
(250, 128, 114)
(60, 179, 113)
#00CED1
#FF0000
#3CB371
HEX
Hex is determined by RGB
RGB = (RED, GREEN, BLUE)
Composition of hex:
#
Red byte
Green byte
Blue byte
Hex Fun
"00" means lack of primary color, while "ff" means full strength of primary color
Can you guess the following colors?
000000
00ff00
0000ff
ffffff
BE CAREFUL WITH HEX
Color Classifications
Color Groups
Color Combinations
Full transcript