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The Biggest Googler

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Arabella Gilles

on 6 November 2013

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Transcript of The Biggest Googler

The Biggest Googler
Union Square Jack Rabbit Partnership
"The Biggest Googler" pilot running program with for NYC Marathon or Brooklyn 1/2 Marathon

Personalized training, running shoe fitting, running coach

Winners will receive gift card towards new fitness gear
Reduce health care costs

Create interest in weight management / healthy eating
lifestyle amongst the Google community

Work towards fitness goal as a team
Expand 600 calorie meal program by creating "The Biggest Googler" menu items throughout the day

Create Google Group page with bi-weekly updates (i.e, at home meal recommendations / new activities to add to routine

Mandate visits with existing nutritionist and use visit as incentive to help group win challenge
Medical costs for people who are obese were $1,429 higher than those of normal weight (cdc.gov)

Well-planned weight loss goals keep people focused and motivated instead of just focusing on weight loss (mayo-clinic.com.)
The Program:
Revamp existing healthy programs

Googlers can create groups of 5 team members working towards the same fitness goals

Create small incentives throughout the program to foster team spirit
Suggested Logo:
Full transcript