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Augmented Reality

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by

주현 김

on 28 May 2014

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Transcript of Augmented Reality

Merits
High Accessibility
Effectiveness
Up-to-dated information
Augmented Reality
Augmented Reality?
Technology
Actual Marketing Cases
Prospect
Conclusion
Field
Commerce
- Promotion
- Collaboration
- with Social media
- with Social Commerce
- 'QR code'
Education
- Art
- Architect
- Surgery
- For kids
Hospitality
- Travel guide
- Navigation
- Map
- 'Scan Search'
*Significant innovation in
Commerce, Education, Hospitality industries

*Estimated revenue related to AR in an entire world increases from $2 million (2010) to $1.5 billion (2015)
Demerits
Speediness
*What is Augmented Reality(AR)?
: a live direct or indirect, view of a physical, real world environment whose elements augmented by computer-generated sensory inputs


*Augmented Reality? Virtual Reality?
*Principle

1. Reading information through GPS
2. Knowing direction to use compass in mobile phone or computer
3. Reading saved information
Smart Phone
Wearable Computer
*Drastic increase of Smart phone's distribution

8 Million (2009) -> 100 Million (2010)

IKEA
LEGO
TISSOT
Feeling of refusal
Internet environment
Confusion
Contents
- What is Augmented Reality?

- Technology

- Field

- Actual Marketing Cases

- Prospect

- Merits

- Demerits

- Conclusion
THANKS!
presented by
S2886799 Joo-hyun Keem (Chace)
S2886892 Seung-bin Lim (Lim)
S2886827 Dong-ik Lee (Lee)
Problems related to update
Full transcript