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Persuasive Techniques in Journalism and Advertising

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claire peterson

on 6 January 2013

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Transcript of Persuasive Techniques in Journalism and Advertising

Persuasive Techniques PLAIN FOLKS PLAIN FOLKS-
CONNECTS IDEAS TO SIMPLE,DOWN-TO-EARTH PEOPLE
EXAMPLE:
LIKE A GOOD NEIGHBOR, STATE FARM IS THERE. BANDWAGON BANDWAGON-
SUGGESTS THAT MOSTLY EVERYONE ELSE SUPPORTS THE IDEA, PEER PRESSURE
EXAMPLE:
EVERYONE HAS THE NEW iPHONE! WHAT ARE YOU WAITING FOR? REPETITION REPETITION-
REPEATS THE INFORMATION SO YOU CAN REMEMBER IT
EXAMPLE:
REMEMBER, THAT NUMBER AGAIN IS 1-800-555-5555. 1-800-555-5555! CALL NOW! 1-800-555-5555! TABLOID THINKING TABLOID THINKING-
MAKES YOU THINK SOMETHING IS SIMPLE BECAUSE IT KEEPS PEOPLE FROM LOOKING AT THE COMPLICATED DETAILS
EXAMPLE-
WE DON'T HAVE LOCKERS BECAUSE THE TEACHERS ARE MEAN! THEY HAVE PLENTY OF PLACES TO KEEP THEIR BOOKS. WHAT ABOUT OURS? STEREOTYPING STEREOTYPING-
USES UNFAIR IMAGES OF A GROUP TO MAKE A POINT
EXAMPLE-
ALL BOYS WILL LOVE THE
PLAYSTATION 3.
BUY ONE FOR YOUR SON TODAY! What does persuasion mean? Persuade- per·suade/pərˈswād/Verb
Cause (someone) to do something through reasoning or argument.
Cause (someone) to believe something, esp. after a sustained effort; convince.
Synonyms
convince - induce - coax - prevail - argue Persuasive Techniques
in Journalism and Advertising ASSOCIATION- ASSOCIATION-
OFTEN USES IDEAS WE COMMONLY THINK OF THAT THEY HAVE COMBINED
EXAMPLE:
THESE DO-IT-YOURSELF HIGHLIGHTS ARE EASY AS PIE! AIR AND REBUT AIR AND REBUT-
RESTATING AN OPPOSING VIEWPOINT AND THEN SHOWING WHY IT'S WRONG
EXAMPLE:
AT PROGRESSIVE, WE SHOW THE OTHER COMPANY'S POLICY, THEN OURS. WE WANT TO BE SURE YOU GET THE BEST RATE. ENDORSEMENTS ENDORSEMENTS –
USING CELEBRITIES OR EXPERTS TO HELP INFLUENCE YOUR DECISION
EXAMPLE:
MICHEAL JORDAN DRINKS GATORADE AND IT WILL HELP IMPROVE YOUR JUMPSHOT! NAME CALLING NAME CALLING-
POINT OUT THE NEGATIVE SO ANOTHER PRODUCT/IDEA SEEMS BETTER
EXAMPLE-
BABY PHAT MAKES YOU LOOK FAT. BUY APPLE BOTTOMS INSTEAD. …so what does that really mean? When you PERSUADE someone, you’re trying to CONVINCE them to do something you want or see your point of view
Middle school students use persuasion to:
Convince parents to raise allowance
Convince teachers not to write them up
Convince their friends to do a dare
Examples of persuasive techniques include:
Full transcript