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Transcript of HTC X
We are dedicated to make phones that will fit its owner, and not the other way around.
Globalization of the
Htc's profits ->
LG & Sony Ericsson
down -> ZTE & Huawei
- Lower costs
- Diffusion of knowledge and core competencies
- Limited ability to adapt
- Inability to take advantage of new ideas
Why HTC want to do an International Expansion?
What they can do know
- Increase the size of potential markets
- Reducing the R&D costs as well as operating costs
- Extend a product's life cycle
- Optimize the location of value chain activities
But there are some risks...
- Political and economic risks
- Currency risks
- Management risks
HTC = High Tech Computer Corporation
Taiwanese manufacturer of smartphones and tablets
17,413 Employees (July 2012)
Cher Wang, H.T. Cho, and Peter Chou.
Something really BIG happened
The International Strategy
- ODM vs OBM
- The "True HTC" Brand
- Get rid of the local image
- HTC Touch = SUCCESS
--> 2 Million Units sold in 2007
- Reshape of the Internal Culture
- From a Local to a true MNC
- Fresh Start
- Promote HTC Brand Value
The Keys of HTC's Success
- DESIGN : Noble Materials
- ANDROID : Partnership with Google
- ADAPTATION TO EACH MARKET
- MULTIMEDIA: Partnership with BEATS Audio
First phone with touchscreen
First Microsoft-powered phone
First Android-powered phone
But what happened in 2011?
"Get into the emerging markets with the quality HTC
is known for"
End of the HTC presentation
Feel free to ask questions