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HTC X

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by

Edgar Kraaikamp

on 31 October 2013

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Transcript of HTC X

Background information
We are dedicated to make phones that will fit its owner, and not the other way around.
Vision
Mission
Globalization of the
Smartphone Market
Competitors
Android no.1
Symbian
Htc's profits ->
Declining
Patent battle
Fierce competition
Nokia
LG & Sony Ericsson
Smartphone prices
down -> ZTE & Huawei
Four Strategies
Other 5%
Strenghts
Limitations
- Lower costs
- Diffusion of knowledge and core competencies
- Limited ability to adapt
- Inability to take advantage of new ideas
Why HTC want to do an International Expansion?
What they can do know
- Increase the size of potential markets
- Reducing the R&D costs as well as operating costs
- Extend a product's life cycle
- Optimize the location of value chain activities
But there are some risks...
- Political and economic risks
- Currency risks
- Management risks
WHY???
Portable phones

Technology
Nation's Competitiveness
HTC = High Tech Computer Corporation
Taiwanese manufacturer of smartphones and tablets
17,413 Employees (July 2012)
Cher Wang, H.T. Cho, and Peter Chou.
Something really BIG happened
Nation's Competitiveness
History
The International Strategy
- ODM vs OBM

- The "True HTC" Brand

- Get rid of the local image

- HTC Touch = SUCCESS
--> 2 Million Units sold in 2007
- Reshape of the Internal Culture

- From a Local to a true MNC

- Fresh Start

- Promote HTC Brand Value
The Keys of HTC's Success
- DESIGN : Noble Materials

- ANDROID : Partnership with Google

- ADAPTATION TO EACH MARKET

- MULTIMEDIA: Partnership with BEATS Audio
HTC Product
Innovation “FIRSTS”
1997
2012
2009
Founded
First phone with touchscreen
1999
First Microsoft-powered phone
2002
2008
First Android-powered phone
Own Interface
But what happened in 2011?
COLORS MESSAGE:
"Get into the emerging markets with the quality HTC
is known for"
End of the HTC presentation
Feel free to ask questions
Full transcript