Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

'Young People' and Cigarette Smoking

No description
by

Pamela Wong

on 26 August 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of 'Young People' and Cigarette Smoking

Environmental Factors
Restriction of marketplace
Increase tax
Increase the price of cigarette
Promote Anti-smoking clubs

Create more awareness on "Anti-smoking" campaign & advertisements
'Young People' and Cigarette Smoking
Government Measures
Increase Tax
Raise penalties
Enforce laws
Maintain the legal age for smoking & purchasing cigarette
Restricted smoking areas
Random check on cigarette sellers
Ban smoking advertisement
Graphics and warning on cigarette packets
Educate the citizens

Define 'Young People'
Individual Factors
Motivational Talks
Anti-smoking Campaigns
Promote ideal self using celebrities / famous bloggers

Social Factors
Educational Talks/ Programme
Counseling Session
TV commercial

Why do 'Young People' smoke?
Peer Influence
Parental Influence
Family members smoke
Being taught how to smoke
Deceptive 'Image' of an adult
Social Environment
Influence
Lack of parental support & direction
Family conflict
Not doing well in school

Financial hardship
Unemployment or unstable employment
Socioeconomic status
Market Influence
Availability
Accessibility
Price
Marketing & Media Influence
"Various Marketing Medium"

Online-offline Ads
Electronic Media Ads
A Tree Without Roots
You reap what you sow...
Personal Belief & Values
Social Rewards
Well-being
Lifestyle
Pleasure
Stimulation
'Positive' Health Consequence
Self-esteem
Self-image
Self-empowerment
Self-affirmation
Curiosity
To TRY something NEW
Ignorant
Deviance
To defy authority
Self-defensing
Self-destructive
High-risk excitement
Individual Influence
Personal Factors
Behavioural Factors
Social Influence
Ethnicity
Peer pressure

Environmental Influence
Marketing & Other Measures
Raise legal smoking age from 18 to 21
Create a
Tobacco-free generation
(deny access to tobacco for those born from 2000)
Cigarette Exclusion
in Singapore
TOTALLY!!!
Age 12 - 25
Smoker & Non-smoker
Legal & Underage smoker

"How to Prevent the Increase in the No. of Young Smoker?"
Anti-Smoking Acts
Set up a 'Support Anti-Smoking' Organisation
Collaboration with

Create a citizen media platform (website & App)
for anti-smoking support "ASOMP"
Enforcement
Smoking ban extension in more public places
Put up more ‘NO Smoking' sign
Hire more people to patronize non-smoking areas
Ban Cigarette
Style of Advertisement
Threat-appeal/Fear:
-Short-term cosmetic (targeting male)
-Long-term health (targeting female)
Gender-specific media
Ideal-Self appeal
To look cool
To look adventurous
To look sexy
To lose weight
To look like a 'Grown up'
"Consumers'
cognitive & emotional reactions to advertisement
are
important determinants
of advertising effectiveness."
Pro-smoking or permissive attitude of parents & siblings
Social & culture pressure
Collaborate with Tobacco-Free Singapore
PROPOSALS
-------------------------------
-------------------------------
Implementation
Cut down the number of cigarette brands

Have 'brandless' cigarette packaging
Life gets difficult or stressful
Full transcript