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Psychological Foundations of Social Networks

COMM 506: Using & Managing Communication Networks, Masters in Communication & Technology, University of Alberta, May 3, 2013

Kate Milberry

on 2 June 2013

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Transcript of Psychological Foundations of Social Networks

Social Networks I:
Psychological Foundations Kate Milberry, PhD
Masters of Communication & Technology
University of Alberta
@KateInAlberta COMM 506 MCAT, University of Alberta Agenda: Welcome to Class #3!
Check-in, Qs, feedback
#socmed - updates
PRESENTATIONS - Maggie & Andrea
READINGS - Kadushin, Chapter 5; Shirky, Harvard Medical School ToDo: Continue developing personal & professional social network profile (ethnographic research for A1)
Continue networking with classmates across SNS platforms
Presentations: Shantel & Greg
Daily blog posts
Read! La Fin
(merci) Kate Milberry, PhD * milberry@ualberta.ca
www.geeksandglobaljustice.com Psychological Foundations of Social Networks May 3, 2012 ...or now things are starting to get interesting... 2 basic human motivations respond to primary needs
need to feel safe
need to connect These correspond to 2 basic & complementary aspects of social networks:
connections within a network
holes/non-connections within a network Effectiveness
Status seeking While the social system structures patterns of relationships b/w people, the social network doesn't determine the outcomes of that structure People have agency e.g. "network specialists" or "brokers" Community social circles
social support cohesion
dense relations
contagion Getting sh*t done Durkheim:
traditional societies = mechanical solidarity
modern societies = organic solidarity Safety basic human need
natural, necessary & the original human condition
cohesion, solidarity, relatedness, embeddedness Effectance The need to do & to learn how to do
Striving for independence, mastery & control
Universal social condition for effectance = systemic supportiveness Trust Structural holes Density & cohesion can be a disadvantage in competitive situations; difficult to gain advantage "Bridges" b/w networks gain info from diverse clusters w/out access to each other & thus an advantage Cultural Differences Western >> autonomous model ("disjoint", efficacy, brokerage)
Asian/traditional >> interdependent model ("conjoint", closure, support) Paradox: efficacy networks conducive to info, resources, brokerage (personal gain, "keeping up with the Jones) require a certain amount of social support but they are NOT conducive to clear social identity, which is gained through safety networks #socmed Following Tagging blogs Twitter, FB, LI Twitter #hashtags Blog tags https://findlayt.wordpress.com/2012/05/03/communication-evolution/#respond http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html Wordpress http://andreasolerpava.wordpress.com/ Blogrolls
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