Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Psychological Foundations of Social Networks

COMM 506: Using & Managing Communication Networks, Masters in Communication & Technology, University of Alberta, May 3, 2013

Kate Milberry

on 2 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Psychological Foundations of Social Networks

Social Networks I:
Psychological Foundations Kate Milberry, PhD
Masters of Communication & Technology
University of Alberta
@KateInAlberta COMM 506 MCAT, University of Alberta Agenda: Welcome to Class #3!
Check-in, Qs, feedback
#socmed - updates
PRESENTATIONS - Maggie & Andrea
READINGS - Kadushin, Chapter 5; Shirky, Harvard Medical School ToDo: Continue developing personal & professional social network profile (ethnographic research for A1)
Continue networking with classmates across SNS platforms
Presentations: Shantel & Greg
Daily blog posts
Read! La Fin
(merci) Kate Milberry, PhD * milberry@ualberta.ca
www.geeksandglobaljustice.com Psychological Foundations of Social Networks May 3, 2012 ...or now things are starting to get interesting... 2 basic human motivations respond to primary needs
need to feel safe
need to connect These correspond to 2 basic & complementary aspects of social networks:
connections within a network
holes/non-connections within a network Effectiveness
Status seeking While the social system structures patterns of relationships b/w people, the social network doesn't determine the outcomes of that structure People have agency e.g. "network specialists" or "brokers" Community social circles
social support cohesion
dense relations
contagion Getting sh*t done Durkheim:
traditional societies = mechanical solidarity
modern societies = organic solidarity Safety basic human need
natural, necessary & the original human condition
cohesion, solidarity, relatedness, embeddedness Effectance The need to do & to learn how to do
Striving for independence, mastery & control
Universal social condition for effectance = systemic supportiveness Trust Structural holes Density & cohesion can be a disadvantage in competitive situations; difficult to gain advantage "Bridges" b/w networks gain info from diverse clusters w/out access to each other & thus an advantage Cultural Differences Western >> autonomous model ("disjoint", efficacy, brokerage)
Asian/traditional >> interdependent model ("conjoint", closure, support) Paradox: efficacy networks conducive to info, resources, brokerage (personal gain, "keeping up with the Jones) require a certain amount of social support but they are NOT conducive to clear social identity, which is gained through safety networks #socmed Following Tagging blogs Twitter, FB, LI Twitter #hashtags Blog tags https://findlayt.wordpress.com/2012/05/03/communication-evolution/#respond http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html Wordpress http://andreasolerpava.wordpress.com/ Blogrolls
Full transcript